Technical SEO

Noindexing a page helps you reduce index bloat and maximize your crawl budget. But telling Google not to index a page sounds antithetical to getting your pages on page one of search results. Learn why these two ends aren’t at odds below!

Do you find technical SEO metrics intimidating? This guide breaks down how technical aspects of your website impact your site’s search visibility and how a handful of improvements can boost your organic traffic.

Confused by the ongoing debate about the SEO benefits of using a subdomain vs. subdirectory site structure? Let’s clear away the smoke, put away the mirrors, and get to the heart of the matter.

Google Search Console is a helpful tool that not only shows you how often your pages appear in search and for what queries. It also allows you to monitor how Google views your site. The Pages index report covers issues that may be hindering your search visibility. Here’s how to address those indexing errors.

Get to the bottom of the .com vs .net SEO debate so you can make the best decision for your business. Keep reading to learn more!

Are you serving up dead ends to site visitors? And will it impact your search rankings? If you’re concerned about pages returning a 404 error code, here’s what you need to know.

JavaScript can enhance your user experience — but you need to implement it in a way that won’t affect Google’s ability to index your site. Otherwise, the JS elements that make your site attractive and easy to use could lead to poor rankings. Pay attention to the following to safeguard your SEO.

Want your website to have global visibility? Focus on international SEO elements like hreflang and x-default. Here’s what you need to know to help search engines surface the right web pages in the right countries.

There’s a chance you’re relying on clickstream data when doing keyword research or measuring the effectiveness of your SEO strategy. Before placing too much emphasis on this data, make sure you understand where it comes from and how it’s used.

Create a website as sturdy as a skyscraper. Learn how to inspect the critical pillars that support your site's functionality. Armed with this website QA checklist, you'll ensure your site can weather any storm and stand tall amidst the digital landscape.