Technical SEO

One of the best ways to increase click-throughs from search engine results is to provide searchers with more info. And that’s exactly what schema markup can help you do. Learn how to make the most of the different types of schema to increase your chances of securing a rich result. Here’s how.

Schema markup provides a structured system to categorize and label information on the internet. It’s a bold idea with a far-reaching impact on the future of search. So why should you care? In the short term, adding schema markup can boost visibility and improve click-through rates in search. In the long term, you’re future-proofing your content for the evolution of indexing.

SEO and accessibility can work together to create a great user experience that truly welcomes your site visitors. Make sure you connect with your entire target audience — here’s what you need to know about SEO and accessibility.

Managing a successful website migration means staying on top of details, deadlines and potential disasters, but it can be done! Read on to learn about the common pitfalls and find our SEO Migration Checklist.

No matter the size of your website, a thoughtful structure creates an intuitive and seamless user experience that both visitors and search engines will love. Keep reading for website architecture best practices and tips for creating a website architecture plan.

Failing to capture your target keywords? Organic traffic not where you want it to be? Uncover the issues that could be holding you back with an SEO audit checklist. Learn more below.

Need to delete a page? Plan to redirect traffic from that URL to another to avoid a 404 error. Learn why redirects are valuable for SEO and how you should use them below.

Google Search Console is a helpful tool that not only shows you how often your pages appear in search and for what queries. It also allows you to monitor how Google views your site. The Pages index report covers issues that may be hindering your search visibility. Here’s how to address those indexing errors.

Are you serving up dead ends to site visitors? And will it impact your search rankings? If you’re concerned about pages returning a 404 error code, here’s what you need to know.

JavaScript can enhance your user experience — but you need to implement it in a way that won’t affect Google’s ability to index your site. Otherwise, the JS elements that make your site attractive and easy to use could lead to poor rankings. Pay attention to the following to safeguard your SEO.