SEO Reporting & Metrics

Getting started with Google Analytics is simple. Watch our video to learn how to set up a property and start tracking important metrics today.

If you’re enlisting help to boost your SEO, one of the first things you’ll want to do is add a new user to your Google Analytics account. Here’s how to do it in eight simple steps.

Have you been avoiding Google Analytics because it seems mysterious and complicated? Today’s the day you face down your fears and master the art of tracking your site analytics with this Google Analytics for Beginners Guide.

Unlock audience insights with two free Google tools: Google Analytics and Google Trends. Here's how to use both to start gathering intelligence today.

Lagging page load times can repel site visitors and cause ranking drops. Here's how to investigate potential page speed with two free Google tools.

Have you ever wondered which SEO Chrome extensions the SEO pros depend on? Read on for a curated list of the must-have tools our team uses every day.

Learn more about your search performance with Google Search Console and leverage key insights to improve your SEO strategy and increase your visibility.

Monitoring the effectiveness of your SEO activities is critical for iterating a successful strategy. But how do you know what to measure? Here are 14 important SEO KPIs you should keep an eye on. Pinpoint the ones that matter the most to your business and benchmark them today!

If you want to collect valuable data using Google Analytics 4, you first need to set up a data stream. Watch to learn how.

There’s a chance you’re relying on clickstream data when doing keyword research or measuring the effectiveness of your SEO strategy. Before placing too much emphasis on this data, make sure you understand where it comes from and how it’s used.