SEO Reporting & Metrics

Measuring the right KPIs can help you align your SEO performance with your business goals. Here's what you need to consider.

When you invest time and energy into implementing a search engine optimization strategy, you don’t just want to accept that your campaign is working as it should. Learn how to track SEO and start measuring your SEO progress so you can identify what’s working and what’s not.

Traffic drops can leave you scrambling to determine to find a quick fix — but where should you start? If you’re facing a sudden traffic drop, these culprits may be to blame.

Understanding which of your target keywords you're ranking for and and how well your pages rank for them provides valuable insight into the effectiveness of your SEO strategy.

Google Search Console is a helpful tool that not only shows you how often your pages appear in search and for what queries. It also allows you to monitor how Google views your site. The Pages index report covers issues that may be hindering your search visibility. Here’s how to address those indexing errors.

Not sure which marketing attribution models can provide insight into how effective your SEO strategy is? Learn how to assign credit for different actions to get a better view of the ways your marketing efforts are driving conversions below.

Ready to make the most of local search? You’ll want to learn how to add a user to Google My Business so your strategist can optimize your business listing and boost your online presence.

The best SEO metrics draw a straight line between your objectives and desired outcomes. Learn how to measure SEO using the performance indicators that speak directly to your goals.

Want to track site users across domains? Our easy video guide walks you through enabling cross-domain tracking on Google Analytics 4.

View your Google Ads and Google Merchant Center data in Google Analytics 4. When you link your Google accounts, you get more reports in one place.