Ranking Strategies

Unsure whether to invest in video creation? Feel like your videos are gathering dust in YouTube’s basement? Video SEO optimization is the production assistant that'll increase the chances of your video getting in front of the right eyeballs. So before hitting record or yelling ‘cut’ on your video production strategy, check out my top tips for YouTube SEO.

Ever have a page rank on page one and then completely drop off search results only to show back up again in a week or two? SERP volatility can leave even experienced SEOs scratching their heads. Read on to learn why it happens and what you can do to identify it.

Want to reach searchers when they’re ready to buy? By creating content around high-intent keywords you can increase your chances of ranking for those critical queries.

Being the number one result on the first page of a Google search result is the holy grail of SEO. Why? Because organic search is still one of the most valuable sources of traffic, yielding the highest levels of engagement and conversion rates. And, unlike with pay-per-click (PPC) marketing, you don’t have to pay for every lead.

A rapid keyword rank change might leave you wondering if there’s any rhyme or reason to organic search results. Why does your Google ranking keep changing? Although it can be frustrating, Google ranking fluctuations serve an invaluable function that benefits long-term SEO strategies. Read on to learn more.

Adding phrases that are semantically related to the competitive keywords in your content will improve how it ranks in search results. How do you do it? Allow me to introduce you to the power of WDF*IDF analysis.

Want to make sure your website is in the green after a Google Algorithm Update? It might be simpler than you thought. “Google algorithm update” is a phrase that strikes fear into the heart of many site owners and SEOs, so read on if you want to cut through all of that with me and come out on the other side, emotionally unscathed.

By adhering to the SEO flywheel, we maintain the basic foundations of great SEO that deliver the sustained and spectacular results we seek over the long-term. This means we don’t try “hacks” or “secret tactics” to cheat the system. Anything that sounds too good to be true in SEO is a scam – I promise. The SEO flywheel of relevancy – authority – visibility is what will get us what we want.