On-Page SEO

Schema markup provides a structured system to categorize and label information on the internet. It’s a bold idea with a far-reaching impact on the future of search. So why should you care? In the short term, adding schema markup can boost visibility and improve click-through rates in search. In the long term, you’re future-proofing your content for the evolution of indexing.

Page speed is a well-known Google ranking factor — one that plenty of websites struggle with. Discover how different elements can slow loading times and what you can do to increase page speed below.

Finding the right enterprise SEO tool to monitor your organic search performance can feel like hunting for a needle in a haystack. This post is the magnet to help you draw that needle right to you so you can start testing the platforms that best meet your needs.

Focused on hitting word counts in hopes of getting your content on page one? Calculating keyword density instead of focusing on what you’re adding to the conversation? It’s time to step back from outdated concepts and integrate information gain into your SEO content marketing process.

Have you crafted great content that isn’t bringing in organic traffic? The problem could be your h1 tag. Learn header tag best practices and pick up some SEO tips to optimize your h1 tags for search.

Failing to capture your target keywords? Organic traffic not where you want it to be? Uncover the issues that could be holding you back with an SEO audit checklist. Learn more below.

Broken links can ruin your site’s user experience and make it harder for search engines to crawl and index your website. Thankfully, finding broken links isn’t hard. Keep reading to learn how to find and fix broken links on (and to) your website.

You’ve got your search engine optimization strategy locked down, but what about your search experience optimization? Could SXO be impacting your organic search rankings? Here’s what you need to know about SXO and maximizing your visibility in search results.

Index bloat can waste valuable (and limited) crawl budget on content that might not matter to you. Learn how to prevent and fix index bloat to focus your crawl budget on your most important pages.

SEOs often talk about the value of keyword research. While it’s a foundational part of SEO, it’s only part of a well-researched keyword strategy. Keyword mapping helps you understand where your team should use the valuable keywords uncovered during your research. Here’s how to get started.