WooCommerce SEO Services

WooCommerce SEO encompasses a range of tactics that extend beyond just optimizing individual pages. Our approach integrates several vital elements to form a comprehensive SEO strategy.

Competitive Analysis: We’ll uncover market trends and identify important entities in your niche to help inform keyword research, internal linking, and link-building strategies.

Keyword Research: We’ll identify high-value ecommerce keywords that align with your business’s products so we can properly optimize your site around them.

On-Page SEO: The WooCommerce platform simplifies some aspects of on-page optimization — and we make the rest a breeze with customized product page optimization recommendations, schema implementation, and more.

Technical SEO: We delve into your site’s technical aspects to ensure it’s easy to navigate and indexable. Our SEO audits will uncover ranking barriers like issues with pagination, duplicate content, and faceted navigation that could be affecting your rankings.

Content Creation: We’ll help you create and publish relevant content that resonates with your target audience and strengthens entity associations between your products and your brand.

Link Building: We’ll develop an entity-based strategy with thoughtful anchor text and link building cadences to help search and AI bots view your site as authoritative and credible.

User Experience (UX) and Conversion Rate Optimization (CRO): We pay close attention to the user experience, ensuring your website is easy to navigate and optimized for conversions.

Local SEO: Have physical shops? We’ll incorporate local SEO strategies to make them easier to find online. This includes optimizing for local search terms, Google Business Profile optimization, managing local listings and citations, and checking NAP (Name, Address, Phone Number) consistency across the web.

Analytics and Reporting: We track key metrics such as organic traffic and conversion rates. This data helps us refine our strategies and make data-driven decisions to improve SEO performance.

WooCommerce SEO is similar to ecommerce SEO in that it places a lot of emphasis on product pages and ecommerce category pages. Since WooCommerce runs on WordPress, it also shares many similarities with WordPress SEO.

SEO is a long-term strategy, and the best results come after continued, consistent effort. That doesn’t mean you won’t see some quick wins, though.

Here’s a breakdown of what you can typically expect:

Initial Changes (1-3 months): If you haven’t previously optimized your pages, you might see some quick improvements In the first few months as you implement our on-page and technical SEO recommendations.

Growing Momentum (3-6 months): As you add content to your site and it becomes more authoritative, you should see an increase in rankings for some of your target keywords. You should also notice an uptick in organic traffic unless your niche is extremely competitive.

Establishing Authority (6-12 months): With consistent content creation and link-building efforts, your website’s authority should be growing by this stage. You’ll likely see more significant improvements in search rankings, especially for competitive keywords.

Ongoing Development (12+ months): SEO is not a set-it-and-forget-it strategy. It requires consistent effort. After a year, you should see a solid increase in traffic and leads. Continuous content creation, site optimization, and backlink acquisition are necessary to maintain and improve upon these results.

Many factors influence SEO results, including competition, market saturation, and algorithm updates. Patience, persistence, and a willingness to adapt your strategy to search engine updates are critical to long-term success.

Tracking metrics aligned with your business objectives provides insight into your SEO strategy’s effectiveness.

Organic Traffic: We use tools like Google Analytics to monitor the number of visitors coming to your site through organic search results.

Search Engine Rankings: We track the rankings of your website for targeted keywords.

Conversion Rates: We monitor the conversion rates, which tell us how many visitors are taking desired actions (like completed purchases, newsletter signups, form fills, etc.).

Backlink Profile: We use tools to assess your backlink profile, looking for increases in quality backlinks from reputable sources.

Revenue and ROI: We track the revenue generated from organic traffic and calculate the return on investment (ROI) of the SEO efforts.

By regularly monitoring these metrics, your WooCommerce SEO agency can assess your site’s performance, make data-driven decisions, and continuously refine their approach to maximize results.

SEO pricing can vary. When working with a skilled ecommerce SEO agency, we recommend budgeting at least $5,000 a month for SEO services and committing to a 12-month campaign to start. Large sites should budget more to account for complexity.

When users have a question, problem, or need, they turn to search engines. Building a marketing strategy around search allows you to capitalize on this behavior, learn from it, and integrate your findings across your digital marketing channels to make them more effective.

Our leading WooCommerce SEO agency is focused on driving growth through organic search through four unified service lines: SEO, answer engine optimization (AEO, sometimes called GEO or generative engine optimization), content, and web Maintenance. By aligning these services to our customers’ goals, we’re able to deliver sustainable results that positively impact their bottom lines.