Our Strategy
Parents and educators search for games that build specific skills, like math or critical thinking. With a new direct-to-consumer model, SimplyFun needed to appear in those searches to compete with larger retailers.
To capture that demand, we focused on two priorities:
- Align product pages with how customers evaluate educational value.
- Create content that earns trust earlier in the research process
We identified the queries parents and educators use when researching learning tools and refined product pages to clearly connect each game with specific learning benefits and use cases.
SimplyFun’s team also created content explaining how children learn through play, helping the brand appear earlier in the research process and build credibility before customers began comparing options.
As visibility improved, we targeted more competitive product keywords. This expansion allowed SimplyFun to rank alongside and, in some cases outrank, major retailers for high-value searches.
The Results
Content aligned with search behavior supported a 638% increase in top-3 rankings, including a number-one placement for “educational board games.” That visibility led to 380% more organic clicks and a 266% increase in monthly revenue.
With search now driving a steady stream of qualified traffic, SimplyFun can rely less on third-party marketplaces to grow.
