The Challenge
With search rankings slipping in a fiercely competitive market, Immanuel Tours needed to restore their search visibility and reinvigorate their web-based lead generation.
The Solution
Victorious addressed critical technical barriers while adapting to the pandemic’s effect on travel with targeted informational content.
The Results
Immanuel Tours recovered their ranking losses and then some, claiming the #1 search result for “catholic holy land tours.”
With its rich history and religious impact, Israel remains a bustling destination for those seeking a spiritual experience or to learn more about the Holy Land’s story. Immanuel Tours is built on decades of Israeli tourism, with expert guides who treat each guest like family while connecting them with everything Israel has to offer.
When this thriving business faced increasing competition followed by the travel-halting effects of the COVID-19 pandemic, Immanuel Tours knew it was time to try something new.
Curated SEO Content Guides Lasting Growth
Immanuel Tours had experienced a significant loss in keyword volume and slipped to the second page of SERPs for strategically important keywords. So, a comprehensive audit was the first order of business.
Victorious’ SEO strategists uncovered the technical SEO issues that were holding Immanuel Tours back in search visibility. But, the implementation of technical recommendations combined with strategic link-building efforts made for a quick uptick in rankings, giving Immanuel Tours some runway to create keyword-rich content based on our thematic keyword research.
Responding to Unforeseen Challenges
The onset of the COVID-19 pandemic sent businesses into a tail-spin around the globe, with the travel and tourism industry impacted as suddenly and ruthlessly. Determined to ride out the uncertainty, Immanuel Tours doubled down on their SEO campaign, aiming for the top-ranking positions that their competitors left vulnerable when they put their digital marketing efforts on hold.
As lockdown grounded airlines and shut down hotels, every quarantined globe-trotter wondered when they’d be able to travel again. The Communications Director at Immanuel Tours was quick to see the demand for travel information as an opportunity to build authority as a trusted source of COVID-related travel updates. In response, Victorious offered recommendations to optimize this new page for search.
“Immanuel Tours has seen immense growth in our traffic, leads, and knowledge of SEO through our relationship with Victorious.”
Anna Myatt – Communications Director
The Results
1. Thematic keywords power position changes.
Immanuel Tours went from unranked to position 4 for “israel tour companies,” from position 17 to 2 for “christian tours to israel,” and, from position 9 to 1 for “catholic holy land tours.”
2. 141K impressions for COVID-related content.
Providing travel-ban updates to concerned travelers put Immanuel Tours on the map in search results with unique content the public was craving.
3. Persistent effort yields results.
A long-term view of organic traffic points to the power of persistence. Immanuel Tours continues to benefit from its commitment to SEO through uncertain times.
When the Going Gets Tough, SEO Sticks It Out
Business isn’t always predictable, which is why we take pride in helping customers turn uncertainty into opportunity. The success of Immanuel Tours is proof that when unforeseeable events rock the world, SEO provides stable ground for continued growth.
