The Challenge
Exceptional Villas’ site wasn’t reaching its full potential as a lead sourcing tool and struggled to show up in the first 10 pages of any search engine.
The Solution
Victorious quickly identified obstacles, doubling down on content enrichment and a thematic keyword strategy.
The Results
Exceptional Villas saw a big boost in ranking keywords for a 780% ROI.
An infinity pool that dips off into a beautiful blue ocean, a private chef, a personal butler, and the comfort of knowing that a local guide is ready and able to answer any question you may have. For most of us, this is just a pleasant daydream. For Alex Baradi, CEO of Exceptional Villas, these exclusive destinations define her business — a world leader in luxury villa rentals for over 25 years.
She knew there were untapped markets where Exceptional Villas could thrive. But after six years of working with SEO agencies, Alex still struggled to find her website on the first ten pages of any search engine. She was left wondering whether the website was truly a useful tool for sourcing qualified leads.
A Breath of Fresh Air
Alex felt Victorious would give her personable, client-focused service — a pretty cool compliment from someone who built her business on catering to an exclusive clientele. It also helped that we understood the complexities of marketing a luxury brand.
Equipped with a 200+ Point SEO Audit — an in-depth SEO analysis, backlink portfolio analysis, competitive analysis, and SEO on-page analysis — Victorious quickly pinpointed ranking hindrances. Thematic keywords weren’t effective, the content was thin, and the website was built around hundreds of geo-focused pages.
Victorious began a tactical, data-driven SEO strategy to fill in gaps, locate opportunities, and tap into growth potential. An immediate increase in organic traffic proved that thematic keywords were relevant to her high-net-worth clientele.
Propelled by the immediate success, we dug deeper. We used an effective link-building process to:
- acquire authoritative, thematically relevant links from reputable domains,
- increase social media visibility,
- diversify SEO press releases, and
- perform strategic content ideation.
“Recently, Victorious gave us some advice on how to get featured snippets. In the first month, we had 30 featured snippets…you can’t miss us. Today, I spent most of the morning trying to source more luxury properties because we don’t have enough. That’s such a great complaint to have!”
Alex Barardi – Exceptional Villas
The Results
1. A 463% increase in page-one keywords.
Together, we were able to triple the number of Exceptional Villas’ total ranking keywords on Google, with the number of first-page placements growing from 155 to 872.
2. A 571% increase in organic search traffic.
As Exceptional Villas achieved better positioning, they finally saw the boost in organic traffic they’d been striving for all along.
3. A 780% return on SEO investment.
Our campaign with Exceptional Villas increased their website revenue by almost 50%, which compounded into a pretty impressive ROI.
More Than Just a Provider, We’re a Partner
In the end, Alex gained a partner in Victorious, not just an SEO provider. With such stellar organic search results, Exceptional Villas has decreased its dependence on third-party sites for advertising. Now, it’s a thriving business fueled by a sustainable SEO strategy that keeps on giving.
