The Challenge
CocuSocial needed to craft an SEO strategy to help them grow their business into new markets.
The Solution
Victorious developed a keyword-rich content plan that later adapted to unexpected changes brought on by the pandemic.
The Results
Despite their pandemic pivot to an online model, CocuSocial saw nearly 10,000 positive position changes in Google Search.
Memories are made at the table. CocuSocial set out to share their expertise, bringing people flavorful new experiences that expand palates and skill sets. Speaking of expansion, CocuSocial was ready to move into some new markets with the help of a dedicated SEO partner — and then the pandemic hit.
The Original Plan
Victorious’ initial strategy started with our creative content ideation process. We identified groups of keywords driving traffic to competitors that CocuSocial wasn’t targeting. Then we built out relevant topics, optimized for search better than the competitors, and wrote some killer content. To gain traction with especially competitive keywords, we complemented our content efforts with backlinks from high-authority websites.
The Pandemic Pivot
With rankings on the rise, along came Covid. Like many, CocuSocial had to make some changes when it was soon clear that in-person cooking events were no longer viable. As they pivoted their business model to support virtual classes, Victorious was right there with them, quickly adjusting their content strategy to fit a new search intent.
“Their systematic SEO workflow is state-of-the-art.”
Billy Guan – Co-Founder
The Results
1. A 116% increase in new ranking keywords.
CocuSocial’s number of ranking keywords increased from 3,509 to 7,603 for a total of 4,094 new ranking keywords — almost three and a half times their original goal.
2. 9,878 positive position changes in Google Search results.
Our thematic keyword research and supporting content ideation helped CocuSocial go from a simmer to a full boil in search results.
3. A 1,176% increase in page one keywords.
CocuSocial currently has 638 keywords on page one — compared to 50 when their campaign began.
Grow Through What You Go Through
We pride ourselves on acting as an extension of our customers’ in-house teams, from cruising through those on-track moments to finding opportunity in unexpected challenges. Transparent communication and easy give and take lay the foundation for quick and decisive action if and when it’s necessary to change course. CocuSocial is thriving, despite a world-shaking event changing the way they do business — a testament to the adaptability of organic search to support businesses through and through.
