The Customer
Brighter Strides ABA is a multi-state healthcare provider delivering personalized Applied Behavior Analysis therapy programs that make a meaningful difference in children’s lives.
The Challenge
Brighter Strides ABA already ranked for some key terms but needed to turn that visibility into meaningful growth. With a major website migration looming, they risked losing hard-won search equity and visibility.
The Solution
Victorious paired comprehensive audits and 301 redirect mapping to preserve performance and set the stage for growth. We then optimized location pages, refined content to match intent, and strengthened authority through link building to help more parents find Brighter Strides in their search for local ABA therapy.
The Results
With a technically sound site, larger keyword footprint, and intent-optimized content, Brighter Strides turned a massive migration into a 130% increase in organic traffic to local pages, a 205% boost in Top-3 keyword rankings, and ultimately 109% more search impressions and 60% more organic users.
Protecting Equity, Prioritizing Performance
For any business, a site migration presents risks. Mishandled redirects, broken links, or indexing issues can wipe out authority that took years to build. Brighter Strides needed a partner who could protect their existing performance while also laying the groundwork for stronger non-branded discovery and local search visibility.
Rather than viewing the site migration as a defensive exercise, Victorious approached it as an opportunity to strengthen Brighter Strides’ online presence to increase conversions from organic search.
Our first priority was ensuring that none of Brighter Strides’ existing authority was lost in the move. This meant:
- Conducting a comprehensive audit of the site.
- Building a precise 301 redirect map to preserve link equity and user pathways.
- Running multiple rounds of QA both before and after launch to mitigate errors.
Our preparation laid a stable SEO foundation at launch, allowing Brighter Strides to avoid the ranking drops many businesses face after a migration.
An Opportunity for Expansion
With that foundation in place, we shifted our focus from preservation to expansion. We refined their location pages — a core touchpoint for families searching for care — to better reflect how parents search for ABA therapy nearby, so each page naturally aligned with intent.
To scale our multilocation efforts, we delivered a location page template that brought consistency across service areas and made it easier to scale their site as they added new facilities. We also turned our attention to content refinement, enhancing key service pages and introducing new blog posts to target high-intent queries.
Finally, we worked to strengthen Brighter Strides’ authority, launching a strategic link-building program that reinforced their credibility and amplified the impact of the on-site improvements.
The Results
A 205% increase in Top-3 keyword rankings.
Strategic page optimizations and fresh blog content pushed Brighter Strides higher for critical search terms three months post-migration.
A 130% boost in organic traffic to local pages.
New location pages guided more qualified families directly to Brighter Strides.
109% growth in search impressions.
Six months post migration, the top-3 ranking gains put Brighter Strides in front of more parents searching for care.
60% more organic users.
Improved discoverability and a customer-focused SEO strategy translated into meaningful engagement.
When a Migration Becomes a Milestone
Brighter Strides’ success shows that a high-stakes migration doesn’t have to come at the cost of visibility. With the right strategy, like pairing technical precision with a customer-focused local SEO strategy, moments of risk can become a catalyst for sustainable growth.
