The Challenge
Up against big players like Uhaul and PublicStorage.com, Boombox Storage needed to increase visibility and beat the competition with a low lead-acquisition cost.
The Solution
Victorious designed a custom campaign that focused on the seasonality of the business, addressing common storage pain points through targeted keywords and an authoritative link building strategy.
The Results
Boombox Storage has reached exciting levels of growth, quickly doubling keyword volume and monthly traffic to increase online bookings YoY by 443%.
Boombox Storage entered the playing field with a disruptive solution to storage, one that was more affordable than self-storage and required no customer labor. With a new, updated website, Boombox came to Victorious, ready to take on the competition. Except their competition were some of the biggest names in the industry, with marketing budgets to match.
Boombox knew organic search visibility was the competitive advantage they needed.
From Rookie Results to Ranking Champion
To drive search visibility for intent-focused traffic, Victorious focused on two key target audiences: college students moving to the San Francisco Bay Area and residents with limited storage. We further targeted seasonal periods (holiday storage, college breaks, residential moves, etc.), and developed a strategic calendar of data-driven deliverables.
Once we understood the keyword strategy, we acquired authoritative, thematically-relevant links from strong referring domains, with exact anchor phrases needed to target specific pages.
We also identified thematic groups of keywords that were driving traffic to competitors and not being tapped by the Boombox Storage site. Boombox was able to create key pieces of high-quality content to address and surpass the competition.
Now, the Boombox warehouse is nearly full to capacity, and the staff is growing to meet increasing demand.
“They really care about the client and try to make sure the client is getting the most out of their campaign.”
Calvin, Owner of Boombox Storage
The Results
1. A 1,690% increase in organic traffic.
With keyword and link building strategies in place, Boombox saw a massive increase in organic traffic from qualified searchers.
2. A 1,235% increase in page one keywords.
Boombox quickly doubled their keyword volume and moved up to page one in search results for big-time keywords.
3. 443% increase in website leads.
Thanks to greater visibility, Boombox surpassed their initial lead generation goals and experienced a flood of new customers.
Hitting a Home Run With a Targeted SEO Strategy
Boombox Storage is proof that you don’t need expansive marketing budgets to compete in the big leagues. With keyword-rich content, a solid link building strategy, and the right SEO services partner, businesses of any shape and size can see long-lasting gains in organic search.
