Creating a high-quality website is a critical step in attracting and retaining customers. However, even the most well-designed and visually appealing websites can fall short if they don’t function properly. That’s why website quality assurance (QA) testing is so important. In this blog post, we’ll explore the reasons why website QA is essential, how to prepare for it, the types of tests you should be running, the tools you’ll need, and best practices to keep in mind throughout the process.
What Is Website Quality Assurance (QA)?
Website quality assurance involves a comprehensive process of ensuring a website meets certain quality standards and functions as it should. Website QA testing is an ongoing process that begins during website development and involves finding and fixing bugs and other issues.
Website QA vs. User Testing
Though both aim to improve user experience on your website, website QA and user testing are two different processes. QA testers conduct website QA during development, long before the website launches. User testing involves observing how test users and actual users interact with your site after it’s launched.
Usability testing is critical to ensuring your website is easy to use and provides a seamless user experience. This type of testing involves observing how users interact with your website to identify any navigation, layout, and content issues.
When conducted together, both website QA and user testing help you create a better experience for people using your site.
Why Website QA is Essential
At its core, website QA is about ensuring your website works as it should. Here are just a few benefits of this essential process.
- Improved User Experience: Users will be able to navigate your website with ease, which can increase the likelihood of them staying on your site and making a purchase.
- Better Search Engine Rankings: By checking your website functions well, you’re more likely to rank higher in search engines, which can lead to increased visibility and traffic.
- Improved Website Performance: Prevent slow loading times, broken links, and other performance-related problems by pinpointing and addressing issues early on.
- Reduced Downtime: Downtime can be costly, both in terms of lost revenue and reputation damage. QA testing can help catch issues before they lead to downtime, saving you time and money in the long run.
- Increased Customer Satisfaction and Trust: A high-quality website shows your customers you care about their experience, which can improve trust and loyalty.
Preparing for Website QA
Before you begin the QA process, it’s essential to establish goals and objectives, determine the scope and timeline of your testing, and identify your QA team. Here are some actionable steps to help you get started:
1. Establish Goals and Objectives
Define what you hope to achieve through website QA testing. Identify the specific areas you want to focus on (e.g., functionality, usability, compatibility) and set realistic and measurable goals to track your progress.
2. Assess Scope and Timeline
Specify the scope of your QA testing and which areas of your website you want to focus on. Create a timeline for your testing process and ensure it fits your project schedule.
3. Identify QA Team
Identify who will be responsible for overseeing the QA testing process. Determine who’ll be involved in the testing process, such as developers, designers, and quality assurance professionals, and who’ll be responsible for implementing changes.
Types of Website QA Tests + Checklists
Website QA testing should include various tests to ensure your website functions as it should. Here are the different types of website QA tests you should consider performing.
1. Functionality Testing
Functionality testing is critical to ensuring your website functions as intended. It involves testing all your website’s features and functions to check they work correctly. You should conduct this type of testing throughout the development process. Without proper functionality testing, your website may have broken links, missing features, or other issues that can negatively impact user experience.
Some of the features you should assess during functionality testing include:
- Dropdown menus and buttons
- Forms and input fields
- Process flow
- Links
- Cookies
- Sitemap
- Payment gateways
2. Compatibility Testing
Users access websites on various devices, including mobile devices, desktops, laptops, and tablets. Therefore, your website must function correctly on all popular devices to avoid losing potential customers.
Compatibility testing also involves testing your website on different browsers to address any issues that may impact the user experience on specific platforms. Assess how images look on different browsers and platforms and performance and appearance on different screen sizes and resolutions.
3. Performance Testing
Performance testing assesses the speed and performance of your website. Slow loading times and poor performance can lead to frustrated users and lost revenue. Performance testing helps you identify and fix any issues that may cause slow loading times or poor performance, such as heavy images or poorly optimized code.
Look out for:
- Page load speed
- Site performance during traffic spikes, multiple logins, increased workload, and slow internet connection
4. Security Testing
Security testing is critical to protecting your website and user data from potential hackers and other security breaches. This type of testing involves checking your website for vulnerabilities and potential security threats. Security testing can include:
- Penetration testing
- Vulnerability scanning
- Risk assessment
- SSL certificate
- Privacy policy
- Authorization
- Password functionality
5. Content Testing
Finally, you’ll need to verify the content on your site is consistent and high quality across the board. Keeping your audience in mind, you’ll need to check your content’s format and information to ensure it’s useful and optimized for SEO.
Be sure to check the following during content testing:
- Fonts
- Images and videos
- Keyword optimization
- Alt tags
- Typos
- Metadata
- Duplicate pages
Check out our detailed SEO checklist to make the most of your content strategy.
Best Practices for Website QA
To maximize the effectiveness of your website QA testing, implement best practices like the following:
Test Early and Often
Test your website as early in the development process as possible. Test each feature and function as it’s developed. Regularly test your website after launch to catch any issues that may arise.
Create a Detailed Bug Report
Document any bugs or issues found during the testing process. Include detailed information about the issue, including steps to reproduce it and any relevant screenshots or videos. Assign each bug a severity level to help prioritize fixes.
Involve All Stakeholders in the Testing Process
Ensure everyone involved in the development process is aware of the testing process and its importance. Encourage feedback and input from all stakeholders. Make sure everyone is aware of the testing results and any necessary fixes.
Conduct a Final Review Before Launching the Website
Perform a final round of testing to verify all bugs have been fixed and the website is ready to launch. Review all content and make sure it’s accurate and up-to-date. Make sure all stakeholders are aware of the launch date and any necessary steps you need to take before then.
Website QA: Common Issues To Look For
There are quite a few items on the checklist when it comes to website QA. However, here are some of the most common issues to look out for during your testing.
- Broken links: Broken links can cause frustration for users and negatively impact search engine rankings. To fix broken links, conduct regular link checks using Google Search Console, Google Analytics, or Ahrefs. Once broken links are identified, update them or remove them entirely.
- Slow loading times: Slow loading times can cause users to become frustrated and leave your website. To fix slow loading times, optimize images, reduce the number of HTTP requests, use a content delivery network (CDN), and implement caching and compression techniques.
- Poor mobile optimization: With the rise of mobile devices, your website must be optimized for mobile users. To fix poor mobile optimization, use responsive design techniques, optimize images, reduce HTTP requests, and make all content easily accessible on mobile devices.
- Broken forms: Broken forms can prevent users from completing important actions, such as submitting a contact form or making a purchase. Test forms regularly to verify all required fields are marked as such and provide clear instructions for users.
- Browser compatibility issues: Different browsers can display websites differently, causing compatibility issues. Test your website on different browsers and devices, use cross-browser testing tools, and check your website is optimized for all popular browsers.
- Usability issues: Usability issues can cause frustration for users and lead to a poor user experience. To fix usability issues, conduct regular usability testing, simplify navigation, use clear and concise language, and provide clear calls to action.
- Security vulnerabilities: Security vulnerabilities can put your website and user data at risk. Conduct regular security testing, ensure your website uses HTTPS, use strong passwords and authentication methods, and keep all software and plugins up to date.
Website QA: Website Accessibility Concerns
Your website should provide a great experience for all users, so accessibility needs to be a crucial focus during QA testing. Check for these common website accessibility errors and address them before they become a headache:
- Insufficient color contrast: Insufficient color contrast can make it difficult for visually impaired users to read and navigate your website. Avoid insufficient color contrast by using high-contrast colors for text and background. Use color contrast checker tools to check your website meets accessibility standards.
- Keyboard navigation issues: Keyboard navigation issues can prevent users with motor disabilities from navigating your website effectively. Make sure users can access and navigate all interactive elements using a keyboard, and use keyboard shortcuts and clear focus indicators to help users navigate your website.
- Inaccessible forms: Inaccessible forms can prevent users with disabilities from completing important actions on your website, such as making a purchase or submitting a contact form. To fix inaccessible forms, ensure all form fields have labels, provide clear instructions, and use error messages that are easy to understand.
- Missing or insufficient alternative text for images: Missing or insufficient alternative text for images can prevent users with visual impairments from understanding the content on your website. To fix this issue, provide alternative text for all images on your website, describing the image’s content in a meaningful and useful way for users. Remember to add captions and transcripts for videos and use descriptive and meaningful anchor text.
Improve Your Website With SEO
Your website is a critical marketing tool. Make sure it’s up to the job. Once you’ve addressed technical concerns, it’s time to get it in front of a larger audience. A comprehensive SEO strategy can help you increase organic traffic to your website. Download our comprehensive SEO checklist to kick-start your strategy or learn what to look for during an SEO audit now.
SEO Checklist & Planning Tools
Ready to move the needle on your SEO? Download our interactive checklist and planning tools and
start improving your site today.
