You’ve probably seen a lot of SEO best practices and tried some of them. While some SEO techniques are effective, some either take time to see results or rely too much on black-hat SEO to the detriment of your site’s search rank.
In this article, I’ll share five reasons why you should start blogging every two weeks as part of your SEO strategy.
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1. Publishing on a Regular Basis Helps Search Engines Find You
One of the most effective SEO best practices is to keep your website updated. Blogging, in this sense, should be done on a regular basis for you to attract search engines looking for new information they can share.
Visibility is key — and that is basically the same principle that you should follow in maintaining your blog. Writing regularly – more ideally every two weeks – will keep your website visible in the very competitive search results race. If you’re consistently able to produce quality content more regularly, that’s even better! At Victorious, we aim to share new content about SEO twice a week.
2. Frequent Blogging Hones SEO Content Skills
Yes, SEO is a science, but it’s also an art. The more often you publish SEO content, the faster you’ll improve at your craft. Creating more content often means creating better content.
As you track the effectiveness of your posts, you’ll learn what makes your audience come back for more content. The more your write, the more you will discover your capacity to attract people to your site. (Can’t find the time? Follow these 8 productivity tips for bloggers.)
3. Blogging Bi-Weekly Keeps Your Keywords Up To Date
Frequent blogging helps you stay on top of Google trends.
Keyword research is similar to market research. Understanding who’s searching for what keeps prospective customers top-of-mind and keeps them coming to your site. Blogging is a fast, flexible way to keep organic traffic coming to your site.
In addition, blogging regularly gives you the opportunity to update your posts and add more popular keywords and other search terms to your website. This allows you to maintain topical relevancy and hold on to the top search spots you’ve already earned.
4. Blogging Builds Community
Writing regularly opens the door for people to discuss the topics you write about. When you share your blog posts through social posts and email, you invite existing and prospect customers to weigh in on topics that matter to them and establish your business as a trusted authority in your industry.
5. Writing Regularly Boosts Return Traffic
Continually publishing helpful content that answers your target audience’s questions sends a strong signal that you’re generous with your expertise — building engagement and loyalty among prospective customers. By capturing a loyal audience, you fill your marketing pipeline with leads that can be nurtured into customers down the line.
Besides, regularly updated websites appear more credible than websites that publish new posts intermittently.
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