Mark Wesley

Ecommerce category pages make online shopping easier — and they also represent an important ranking opportunity. Maximize organic search traffic to your category pages with these SEO tips.

Your website is visible in search results and your marketing and advertising campaigns are in motion — but do you know how many visitors are coming to your site? Read on to learn how to measure website traffic, what insights you can gather from Google Analytics, and how measuring website traffic helps you track progress toward your SEO goals.

Think that if you target the same keyword on multiple pages, you'll increase your chances of ranking? Have multiple pages targeting similar keywords with the same search intent? Learn how keyword cannibalization can make it harder to rank well and what you can do to fix it.

Ready to supercharge your local SEO efforts and drive more traffic to your website? Use our 2026 local SEO checklist to shape your strategy and improve your Google Business Profile optimization, local content creation, link building efforts, and location page rankings.

No matter the size of your website, a thoughtful structure creates an intuitive and seamless user experience that both visitors and search engines will love. Keep reading for website architecture best practices and tips for creating a website architecture plan.

Google uses Business Profiles as part of its local ranking factors — and potential customers use them to get information about your business and assess your trustworthiness. If you don’t have a profile, or if it’s not optimized, you’re missing out on a great opportunity to build connections with more customers and boost your local rankings.

Search engines have hundreds of ranking factors, so where do you begin when trying to get on page one? This easy-to-use SEO checklist with free downloadables makes starting and improving your search engine optimization a breeze.

Not sure how to add business to Apple Maps? Boost your local visibility on Apple devices by claiming your business listing and Business Connect profile. Get on Apple Maps today!

Concerned about how quickly your web pages are loading? Not sure how to best measure page speed? Read on to learn more about two important page speed tools: Google PageSpeed Insights and Google Lighthouse. I’ll share how they gather data, what you’ll learn from each, and which tool you should use to monitor your site’s page speed.

A successful SEO campaign can catapult your most important web pages to the top of search and drive more traffic to your website. But it’s not as simple as just adding some keywords to your content. Here’s what you need to know about running a data-driven SEO campaign.

Get to the bottom of the .com vs .net SEO debate so you can make the best decision for your business. Keep reading to learn more!

Make it easier for Google to find your pages — include an XML sitemap on your website to showcase how your pages relate to each other. Explore a sitemap example, learn how to create XML sitemap files, and discover sitemap best practices below!