Head of SEO Mark Wesley helps communicate the value of SEO to prospects and supports our customers with in-depth strategies aligned to their business objectives. Mark uses his experience in a variety of digital marketing roles and his unique business knowledge to hone in on practices that help our customers meet their goals while leading our SEO team.
Ready to supercharge your local SEO efforts and drive more traffic to your website? Use our 2026 local SEO checklist to shape your strategy and improve your Google Business Profile optimization, local content creation, link building efforts, and location page rankings.
By
Mark Wesley
No matter the size of your website, a thoughtful structure creates an intuitive and seamless user experience that both visitors and search engines will love. Keep reading for website architecture best practices and tips for creating a website architecture plan.
By
Mark Wesley
Google uses Business Profiles as part of its local ranking factors — and potential customers use them to get information about your business and assess your trustworthiness. If you don’t have a profile, or if it’s not optimized, you’re missing out on a great opportunity to build connections with more customers and boost your local rankings.
By
Mark Wesley
Search engines have hundreds of ranking factors, so where do you begin when trying to get on page one? This easy-to-use SEO checklist with free downloadables makes starting and improving your search engine optimization a breeze.
By
Mark Wesley
Not sure how to add business to Apple Maps? Boost your local visibility on Apple devices by claiming your business listing and Business Connect profile. Get on Apple Maps today!
By
Mark Wesley
Your website is visible in search results and your marketing and advertising campaigns are in motion — but do you know how many visitors are coming to your site? Read on to learn how to measure website traffic, what insights you can gather from Google Analytics, and how measuring website traffic helps you track progress toward your SEO goals.
By
Mark Wesley
Concerned about how quickly your web pages are loading? Not sure how to best measure page speed? Read on to learn more about two important page speed tools: Google PageSpeed Insights and Google Lighthouse. I’ll share how they gather data, what you’ll learn from each, and which tool you should use to monitor your site’s page speed.
By
Mark Wesley
A successful SEO campaign can catapult your most important web pages to the top of search and drive more traffic to your website. But it’s not as simple as just adding some keywords to your content. Here’s what you need to know about running a data-driven SEO campaign.
By
Mark Wesley
Get to the bottom of the .com vs .net SEO debate so you can make the best decision for your business. Keep reading to learn more!
By
Mark Wesley
Make it easier for Google to find your pages — include an XML sitemap on your website to showcase how your pages relate to each other. Explore a sitemap example, learn how to create XML sitemap files, and discover sitemap best practices below!
By
Mark Wesley
Want to reach searchers when they’re ready to buy? By creating content around high-intent keywords you can increase your chances of ranking for those critical queries.
By
Mark Wesley
A successful SEO campaign is built on carefully chosen keywords and relevant content, but how do you anticipate changes in search interest? Read on to learn how to use Google Trends to inform your keyword research so you can publish the right content at the right time.
By
Mark Wesley
