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Leighanne Rayome SEO strategist

Leighanne Rayome

As an SEO Strategist, Leighanne focuses on enhancing our customers’ search visibility with ethical SEO practices. She has an innate commitment to customer success and is especially adept at helping our customers secure featured snippets in the SERPs. When not providing strategic recommendations, Leighanne is likely hiking or rock climbing.

Recent Posts

7 m read
Blog

Most SEO audits focus on technical SEO issues, which are crucial for ensuring search engines can crawl and index your website. But a local SEO audit can be just as valuable for brick-and-mortar businesses and service businesses that need to target specific areas. Here’s how to run one.

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6 m read
Blog

Search engine optimization novices tend to ignore low-competition keywords, focusing instead on higher difficulty keywords with more monthly search volume. This is actually leaving traffic on the table! Learn how targeting zero-volume keywords and other low-volume keywords can boost your rankings below.

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11 m read
Blog

A B2B SEO marketing strategy can position your business as the solution to searchers’ problems. Learn how it differs from B2C SEO and how your organization can create a strategy to gain organic search visibility and propel growth.

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11 m read
Blog

Ready to supercharge your local SEO efforts and drive more traffic to your website? Use our 2024 local SEO checklist to shape your strategy and improve your Google Business Profile optimization, local content creation, link building efforts, and location page rankings.

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7 m read
Blog

Connect with potential customers by sharing more about your business. Create a Google Business Profile post to highlight a sale, showcase new products, or promote an event. Here’s how to get started with these valuable blurbs.

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6 m read
Blog

Think you need to remove your Google Business Profile listing? If you no longer want your business profile to appear in search results, here’s what you need to know about your options and what’s actually possible on Google Search and Google Maps.

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8 m read
Blog

Are you connecting with potential customers everywhere you operate? A comprehensive SEO strategy that focuses on each of your business locations can help increase your visibility in local searches and make it easier for local customers to find you. Read on to learn more.

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7 m read
Blog

Not sure how to get started with building local links? With some creative thinking and some stick-to-itiveness, you can establish relationships within your community to make it happen. Here are 14 ways you can build local links and supercharge off-page SEO strategy.

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7 m read
Blog

Redirect chains may not seem like a big deal since they happen in the background, taking users from one page to another and yet another until they get to their final destination. However, they can impact your crawl budget, slow your loading times, and diminish your UX. Learn how to fix them below.

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8 m read
Blog

Ready to optimize your site but not sure where to start? In this guide, I share why selecting a focus keyphrase is critical for SEO and which SEO tools you can use to help you integrate crucial keywords.

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9 m read
Blog

Keywords aren’t just important phrases related to your industry. They can also be questions that your target audience wants the answer to. Round out your SEO strategy by including question keywords that allow you to pinpoint where searchers are in the customer journey and serve them up the content they crave. Here’s how.

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17 m read
Blog

If you want to create SEO-friendly content, you need to invest in keyword research before you start writing. In this guide, I’ll explain why keyword research is so crucial and walk you through the process.

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