Christina DiSomma

There seems to be a perennial debate about SEO vs. PPC. If you’re caught up in the never-ending tussle about which marketing channel drives better results, it’s time to bring some clarity into the conversation. Read on for a breakdown of the pros and cons of each channel based on insights from industry benchmarks, so we can talk about how SEO and PPC each fit into your larger marketing plan.

Customer journeys aren’t linear, but they almost all contain search. Using a search-first marketing approach can help you build brand awareness and help you rank when it matters most.

Learn how a search-first approach can help you build a more cohesive, data-driven marketing strategy to boost visibility and drive revenue. Video Transcript Check out the video transcript below. Hi, everyone. Welcome to SMX, and thank you all for joining me today. I’m Christina DiSomma, and I’m the Director of Marketing at Victorious, an SEO services agency. I’m really excited to be here talking with all of you today about the power of a search-first strategy and how you can...

The end of third-party cookies is slated for 2024. Prepare your digital marketing strategy for a cookieless world — focus your efforts on search engine optimization.

Relying on third-party cookie data? Now’s the time to seek out and test alternative marketing channels to prepare for the death of the cookie.

Compliance is an outsized concern for cannabis dispensaries. Failing to comply with state or provincial regulations can lead to large fines or revocation of your license. Rather than jeopardizing your future to drive sales now, establish a compliant dispensary digital marketing campaign to power sustainable growth. Here’s how.

Landing pages are a critical part of digital marketing — which makes search engine optimization (SEO) crucial. If you want your pages to show up on search engine result pages (SERPs), you need to follow on-page SEO best practices.