Christina DiSomma
Christina is Victorious's Director of Marketing. She keeps our pipeline full of fresh leads for our sales team by managing our digital marketing channels, including our own organic growth efforts. When not fostering lead gen, Christina can be found in her garden or playing with her happy pup.
Recent Posts
Customer journeys aren’t linear, but they almost all contain search. Using a search-first marketing approach can help you build brand awareness and help you rank when it matters most.
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By
Christina DiSomma
The end of third-party cookies is slated for 2024. Prepare your digital marketing strategy for a cookieless world — focus your efforts on search engine optimization.
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By
Christina DiSomma
Relying on third-party cookie data? Now’s the time to seek out and test alternative marketing channels to prepare for the death of the cookie.
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By
Christina DiSomma
Compliance is an outsized concern for cannabis dispensaries. Failing to comply with state or provincial regulations can lead to large fines or revocation of your license. Rather than jeopardizing your future to drive sales now, establish a compliant dispensary digital marketing campaign to power sustainable growth. Here’s how.
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By
Christina DiSomma
Landing pages are a critical part of digital marketing — which makes search engine optimization (SEO) crucial. If you want your pages to show up on search engine result pages (SERPs), you need to follow on-page SEO best practices.
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By
Christina DiSomma
There seems to be a perennial debate about SEO vs. PPC. If you’re caught up in the never-ending tussle about which marketing channel drives better results, it’s time to bring some clarity into the conversation. Read on for a breakdown of the pros and cons of each channel based on insights from industry benchmarks, so we can talk about how SEO and PPC each fit into your larger marketing plan.
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By
Christina DiSomma
