Christina DiSomma

Outsourcing WordPress maintenance frees up your team to tackle tougher tasks. Here’s what you need to know about WordPress website maintenance packages.

How has search changed the customer journey and how do you help customers find their way to your solution? Learn how to create signposts along the user journey with the combined power of search intent, keyword research, and SEO content.

There seems to be a perennial debate about SEO vs. PPC. If you’re caught up in the never-ending tussle about which marketing channel drives better results, it’s time to bring some clarity into the conversation. Read on for a breakdown of the pros and cons of each channel based on insights from industry benchmarks, so we can talk about how SEO and PPC each fit into your larger marketing plan.

When prospective students, faculty, and donors are looking for information related to your school, their first stop is usually Google. If your institution's website doesn't appear in the search engine results or deliver relevant content, you risk losing your target audience to your competitors.

Finding ways to connect with adult learners when they’re ready to continue their educational journeys requires understanding their unique needs and centering your marketing efforts around them. Here’s what you need to know.

One isn’t enough — your marketing requires coordination across your channels. Here’s what you need to know about creating an integrated marketing campaign.

Learn what TAM, SAM, and SOM tell you about your business and how you can use this knowledge to improve your marketing.

Higher ed institutions face a crowded market place — plus you’re often targeting multiple demographics. How can you keep your ducks in a row to measure the effectiveness of your marketing efforts? Keep reading to uncover important metrics to monitor and track to gain insight into what’s working and what’s not.

Customer journeys aren’t linear, but they almost all contain search. Using a search-first marketing approach can help you build brand awareness and help you rank when it matters most.

The advertising world is tricky — and for small- and mid-sized businesses, it often feels like a gamble. You have to invest money upfront and hope your audience takes the desired actions so it all pays off in the end. Or at least that’s the case with traditional marketing. Performance marking takes a different approach.

Learn how a search-first approach can help you build a more cohesive, data-driven marketing strategy to boost visibility and drive revenue. Video Transcript Check out the video transcript below. Hi, everyone. Welcome to SMX, and thank you all for joining me today. I’m Christina DiSomma, and I’m the Director of Marketing at Victorious, an SEO services agency. I’m really excited to be here talking with all of you today about the power of a search-first strategy and how you can...

Improve trust and credibility with earned media. Showcase your authority and drive more traffic to your site. Here’s how.