Let’s take a look at some important performance indicators in Google Search Console.
Once you log in, you’ll see an overview of how well your pages are performing in Google Search.
First, let’s look at a performance report for overall visibility.
Click “Search results” under the Performance tab in the left-hand menu to see data on clicks, impressions, click through rates, and average page position in SERPs.
The default date range is three months, but you can change it or compare it against a different timeline.
Hover over specific points on the graph to see data for those dates.
Scroll down to see which keywords people are using to find your pages and which pages are getting clicks in Search.
Now, let’s take a look at an index coverage report.
In the left-hand menu, find the Indexing tab and click “Pages.”
Here, you’ll see which pages Google has and has not indexed.
If you’re not sure why the page hasn’t been indexed, this is where you can investigate.
You can click the “View data” prompt to see more details about nonindexed URLs.
You can identify broken links by navigating to “Not found 404.”
The indexing tab is also where you can click “Sitemaps” to submit your sitemap for indexing.
Finally, let’s look at Experience reports.
The Experience tab is where you check overall page experience, Core Web Vitals, and mobile usability. Explore these sections for more data about your pages, including technical issues and opportunities for improvement.
Let’s dive into Core Web Vitals.
Click “Core Web Vitals” to open a report for overall performance status, which is labeled poor, needs improvement, or good.
In addition to overall status, you’ll be able to see if there are any specific issues at play so you know what to address if needed. As with the indexing report, you can click the “View data” prompt to see more details about pages that are labeled good.
When you click a specific bar that’s flagged as poor or needs improvement, you won’t get a specific URL, but it’s a good place to get insight into the scope of issues to address.
Under Enhancements, you’ll find reports to help you identify errors in your structured data markup.
Addressing issues you find here will ensure Google has the right context for content on your pages. Anything marked as invalid will have suggested solutions provided below.
As you learn more about your search performance, you’ll be able to leverage key insights to improve your SEO strategy and increase your visibility.