SEO Content

It’s time to expand our notion of formatting beyond readability and UX. If you want your brand’s content to be used and cited in AI search, shift formatting from an afterthought to become a part of your content strategy. This article is a tactical guide to formatting content for AI retrieval.

You know you need an SEO content strategy, but you’re not sure where to start. I’ve been there! That’s why I’m sharing my blog post template to help you systematize content production and start ranking on the regular.

You’ve probably heard talk about Google E-A-T guidelines, and maybe seen the updated EAT acronym: EEAT, but what does E-E-A-T mean? This comprehensive guide breaks it all down and gets real about what action you can take to address E-E-A-T in SEO and improve your chances of ranking well in Google Search. Let’s get started!

Say good-bye to the blank page and top writer's block in its tracks with a well-researched blog outline! Here's what you need to know to help you create quality blog outlines time and time again.

Can composable content kickstart your SEO efforts or breathe new life into your content strategy? Here’s what you need to know about composable content and whether it’s helpful for search engine optimization.

Generative AI can accelerate content creation — but handing over the reins completely is a bad idea. Rather than using tools like ChatGPT to completely create content, use it as a tool to expedite your workflows. Here’s how.

Feel thought leadership marketing is a gimmick that should be relegated to LinkedIn? Think again. Thought leaders can help produce valuable content to liven up your content marketing strategy. Here’s what you need to know about how to create content that gets others thinking, too.

Geotargeted content helps multi-location businesses connect and engage with audiences in each of the specific areas they serve. Here's how to craft customized local content that builds brand awareness and trust with potential customers near each of your locations.

Focused on hitting word counts in hopes of getting your content on page one? Calculating keyword density instead of focusing on what you’re adding to the conversation? It’s time to step back from outdated concepts and integrate information gain into your SEO content marketing process.

Don’t let your content flounder on your website. Leverage it to connect with your target audience in different ways, reach more people, and maximize your budget.