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Google Tools

Google Tools Resources

5 m read
Blog

Concerned about how quickly your web pages are loading? Not sure how to best measure page speed? Read on to learn more about two important page speed tools: Google PageSpeed Insights and Google Lighthouse. I’ll share how they gather data, what you’ll learn from each, and which tool you should use to monitor your site’s page speed.

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6 m read
Blog

Your Google Business Profile provides an excellent opportunity to connect with local consumers. A compelling description that’s optimized for search can boost your chances of appearing in the local pack while encouraging searchers to give you a call, make a reservation, or ask for directions.

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10 m read
Blog

Your website is visible in the search results; your marketing and advertising campaigns are in motion — but do you know how many people are actually visiting your site? Read on to learn how to measure website traffic, what insights you can gather from Google Analytics, and how measuring website traffic helps you track progress toward your SEO goals.

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7 m read
Blog

Google Business Insights and Performance allow you to monitor the effectiveness of your Business Profile. Learn more about the metrics you can track and what they mean for your business below!

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7 m read
Blog

Connect with potential customers by sharing more about your business. Create a Google Business Profile post to highlight a sale, showcase new products, or promote an event. Here’s how to get started with these valuable blurbs.

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7 m read
Blog

Comparing Google Analytics vs. Google Search Console? Learn which tool can help you better understand your website visitors and provide more insight into your digital marketing.

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16 m read
Blog

Google uses Business Profiles as part of its local ranking factors — and potential customers use them to get information about your business and assess your trustworthiness. If you don’t have a profile, or if it’s not optimized, you’re missing out on a great opportunity to build connections and boost your local rankings.

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7 m read
Blog

Requesting reviews can seem awkward, but positive feedback is critical for encouraging potential customers to choose your business. Follow our tips when asking for a Google review, and boost your online reputation today!

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7 m read
Blog

Concerned about your Google Maps business listing? Want to appear higher in local search results? Google Maps SEO can increase your visibility and help you connect with more local customers.

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4 m read
Blog

Ready to make the most of local search? You’ll want to learn how to add a user to Google My Business so your strategist can optimize your business listing and boost your online presence.

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