Google Analytics 4

Unlock audience insights with two free Google tools: Google Analytics and Google Trends. Here's how to use both to start gathering intelligence today.

If you want to collect valuable data using Google Analytics 4, you first need to set up a data stream. Watch to learn how.

Measure how well your SEO strategy is working and improve it with the additional insights you’ll gain when you connect Search Console to Analytics.

When other sources of traffic are misattributed to direct traffic, you’re missing out on seeing the whole picture of your marketing efforts. Read on to learn what direct traffic is and how to reduce direct traffic in Google Analytics.