Search-First Marketing

The content your brand publishes can have an outsized impact on search-first marketing strategy. Content works as a growth lever for an SEO strategy, allowing you to improve search visibility and drive additional traffic to your website.

Customer journeys aren’t linear, but they almost all contain search. Using a search-first marketing approach can help you build brand awareness and help you rank when it matters most.

Behavioral data can be a treasure trove for uncovering how to improve your SEO strategy, content, and UX.

Watch Director of Marketing Christina DiSomma explain how aligning around a search-first marketing strategy can help you drive revenue and traffic.

A well-rounded search-first strategy requires understanding the value and reach of both branded and non-branded keywords. Both matter, but they speak to different parts of your digital marketing strategy.

Knowing how much to spend on SEO services can be tricky — especially if you’ve been thinking of organic traffic as “free.” While marketers are catching on to the importance of optimizing for search, knowing how much to budget for SEO is another thing. Let’s talk about the options.