On-Page SEO

It’s not a big deal if you skip the alt text when adding images to your website, right? Wrong. Adding alt text for images is an essential part of website accessibility, and it’s a key component in SEO image optimization. Keep reading to learn the ins and outs of alt text and how to optimize images for SEO.

What is evergreen content? Learn how to use timeless topics to create content with the staying power to rank in search.

Want to create blog posts that increase your search visibility and drive organic traffic to your website? Take your company blog up a notch by implementing the top tips from successful blogs outlined below.

You’ve worked hard to get your content into the top ten Google Search results. But now, you’ve got your eyes fixed on getting to the very top of the page by earning a featured snippet. What’s it going to take to get there? Keep reading to learn the strategic principles and best practices for how to get a featured snippet.

On-page search engine optimization is all about maximizing your visibility in search results by improving the content of your web pages. From headers to internal links, on-page SEO impacts how searchers and search engines find your site. Get started with these optimization basics!

Hit with a manual action penalty? If the Google Search Quality Team flags one or more of your pages, you need to act fast to protect your Google ranking. Here’s what you need to know about manual actions and how to fix them.

Mobile-friendliness has evolved since it first emerged as a ranking signal. With Google defaulting to mobile-first indexing, having a mobile-friendly site is more crucial than ever — especially if you’re hoping to rank on page one. Not sure how well your site performs on mobile? Discover how to test and monitor your mobile friendliness below, then implement our tips to improve your site.

Trying to snag a rich snippet for your video? Want to showcase your reviews on search engine results pages? Structured data gives Google the info it needs to showcase your web pages in SERPs — as long as it’s implemented correctly! Here’s how to identify potential schema problems in Google Search Console.

Customizing your URLs and implementing a URL naming convention helps search engine bots and searchers better understand what your page is about. Improve your SERP click-throughs with our best practices for creating SEO-friendly URLs.

Wondering what goes into a good meta description? Even though meta descriptions aren’t a direct ranking factor, a compelling rundown of what your page offers can inspire people to click through from search results. Keep reading to learn how to make a meta description that will boost your click-through rate (CTR).