On-Page SEO

Schema markup provides a structured system to categorize and label information on the internet. It’s a bold idea with a far-reaching impact on the future of search. So why should you care? In the short term, adding schema markup can boost visibility and improve click-through rates in search. In the long term, you’re future-proofing your content for the evolution of indexing.

Before you start blogging, you’ll want to set up your platform to support great SEO and create a top-notch user experience (UX). Use this list of essential blog features to choose a platform, customize it, and start building topical authority.

One of the best ways to increase click-throughs from search engine results is to provide searchers with more info. And that’s exactly what schema markup can help you do. Learn how to make the most of the different types of schema to increase your chances of securing a rich result. Here’s how.

Page speed is a well-known Google ranking factor — one that plenty of websites struggle with. Discover how different elements can slow loading times and what you can do to increase page speed below.

SEO and accessibility can work together to create a great user experience that truly welcomes your site visitors. Make sure you connect with your entire target audience — here’s what you need to know about SEO and accessibility.

Finding the right enterprise SEO tool to monitor your organic search performance can feel like hunting for a needle in a haystack. This post is the magnet to help you draw that needle right to you so you can start testing the platforms that best meet your needs.

Focused on hitting word counts in hopes of getting your content on page one? Calculating keyword density instead of focusing on what you’re adding to the conversation? It’s time to step back from outdated concepts and integrate information gain into your SEO content marketing process.

Have you crafted great content that isn’t bringing in organic traffic? The problem could be your h1 tag. Learn header tag best practices and pick up some SEO tips to optimize your h1 tags for search.

Failing to capture your target keywords? Organic traffic not where you want it to be? Uncover the issues that could be holding you back with an SEO audit checklist. Learn more below.

You’ve probably heard talk about Google E-A-T guidelines, and maybe seen the updated EAT acronym: EEAT, but what does E-E-A-T mean? This comprehensive guide breaks it all down and gets real about what action you can take to address E-E-A-T in SEO and improve you chances of ranking well in Google Search. Let’s get started!