Marketing Strategies

Providing Google with more information about your B2C products can increase the chances of having them appear in organic search results. Integrate Google Merchant Center into your ecommerce digital marketing strategy to improve search visibility and reach more potential customers.

There are a lot of cliches about walking the walk and practicing what you preach for a reason: It’s a lot easier to shell out advice than to follow it. In the interest of transparency, here’s one way that Victorious adheres to its own best practices and how it's helped us increase our search visibility.

The end of third-party cookies is slated for 2024. Prepare your digital marketing strategy for a cookieless world — focus your efforts on search engine optimization.

Relying on third-party cookie data? Now’s the time to seek out and test alternative marketing channels to prepare for the death of the cookie.

Growth is critical for maintaining a business — regardless of industry. But with more dispensaries opening up, it’s even more important for cannabis companies. Building awareness and driving more people to your website can help you increase your customer base. Not sure where to get started? Read on!

Need to connect with new customers and stay compliant? Investing in SEO can help you do both.

Compliance is an outsized concern for cannabis dispensaries. Failing to comply with state or provincial regulations can lead to large fines or revocation of your license. Rather than jeopardizing your future to drive sales now, establish a compliant dispensary digital marketing campaign to power sustainable growth. Here’s how.

You’ve implemented your keyword research and optimized your business-critical pages. Time for Google to recognize your hard work and rocket your pages to the top of search results, right? Not quite. Here’s what you need to know about how long SEO takes and when you can expect your hard work to pay off.

Knowing how much to spend on SEO services can be tricky — especially if you’ve been thinking of organic traffic as “free.” While marketers are catching on to the importance of optimizing for search, knowing how much to budget for SEO is another thing. Let’s talk about the options.

Website not generating revenue? If you run an online business, make sure people can actually find your site. Search engine optimization can help you drive critical organic search traffic to your online store. Here’s what you need to know.