Keyword Research

Keyword research forms the foundation of every SEO strategy, and keyword difficulty is an essential metric to help evaluate the best keywords to target for your website. Understanding how keyword difficulty works and how different keyword tools measure ranking competition is critical to using this metric to find the right keywords to optimize your content for search engines. Read on to learn more!

Want to reach searchers when they’re ready to buy? By creating content around high-intent keywords you can increase your chances of ranking for those critical queries.

Keyword research involves knowing your customers, the market, and your competitors, as well as creating a customer journey funnel that describes the experience ― from the first touch to the final sale. Unlock your geographic potential by tapping into local keywords, even if you don’t have a brick-and-mortar store.

Now and then, a customer will ask us to employ an SEO tactic or pursue a keyword theme that, in our experience, won’t be effective in supporting their business goals. Worse than just not working, it might rob them of great results by diverting valuable resources — time, energy, and money  — from more impactful SEO activities.