Keyword Research

A successful SEO campaign is built on carefully chosen keywords and relevant content, but how do you anticipate changes in search interest? Read on to learn how to use Google Trends to inform your keyword research so you can publish the right content at the right time.

Are the keywords you’re targeting or ranking for aligned with your business goals? If not, you may find it hard to scale search as a viable marketing channel. Do this keyword audit to assess your keyword strategy now!

Ready to optimize your site but not sure where to start? In this guide, I share why selecting a focus keyphrase is critical for SEO and which SEO tools you can use to help you integrate crucial keywords.

A well-rounded search-first strategy requires understanding the value and reach of both branded and non-branded keywords. Both matter, but they speak to different parts of your digital marketing strategy.

LSI keywords are a commonly misunderstood concept in the SEO community. What is an LSI search engine? What is LSI in SEO? Learn more about what LSI is (and what it isn’t), then stick around for some best SEO practices for semantic keyword research.

A scalable SEO content creation process can help you increase brand awareness, engage site visitors at various parts of the customer journey, and drive marketing qualified leads into your sales funnel — but it’s not just about publishing good content. Here’s what you need to know to create an SEO content strategy that aligns with your business goals.

Keyword Research Guide Say goodbye to guesswork. Download Now Thinking you know what your potential customers are searching for without data to back it up is like guessing the winning lottery numbers. Effective keyword research not only helps you pinpoint the exact words and phrases your potential customers use but also reveals the intent behind them so you can create rank-worthy content that stands out in search and drives meaningful traffic to your site. The insights from this guide will...

A keyword gap analysis helps you identify potential content areas to explore and target and can highlight optimization opportunities for existing content. Here’s how to get started.

Search engine optimization novices tend to ignore low-competition keywords, focusing instead on higher difficulty keywords with more monthly search volume. This is actually leaving traffic on the table! Learn how targeting zero-volume keywords and other low-volume keywords can boost your rankings below.

SEOs often talk about the value of keyword research. While it’s a foundational part of SEO, it’s only part of a well-researched keyword strategy. Keyword mapping helps you understand where your team should use the valuable keywords uncovered during your research. Here’s how to get started.