Content Advice

Finding the right SEO content writing tools takes trial and error. If you don’t have time to test out every tool on the block, I understand. This list of vetted SEO writing tools can help get you started on the right foot quickly.

Blogging is an essential tool for ecommerce marketers, allowing businesses to showcase their expertise, connect with customers, and improve their search engine rankings. If you aren’t posting regularly, you’re missing out on a valuable engagement channel! Here’s how to get started with blogging for ecommerce.

Want your website to be a go-to source for your audience? Struggling to get your pages to rank higher in search results? Building topical authority could be the answer. Below, I share how to build topical authority on your website so you can improve your search visibility.

Failing to see the benefits of your ecommerce content marketing strategy? Neglecting SEO could be the culprit. Without a strong SEO foundation, potential customers may overlook your content, leading to missed opportunities for sales and growth. In this article, I'll highlight some essential SEO strategies for ecommerce content marketing so you can improve your website's search rankings, reach more customers, and drive more traffic and sales.

Are you tired of seeing your website buried in search engine rankings? Do you feel like you’re constantly chasing the competition but never quite catching up? The solution may be simpler than you think: Produce fresh content.

Failing to see traction with your blog posts? Are your important pages hibernating on page 2 of search results? Lack of organic traffic and poor rankings could be a result of one of these 10 common SEO mistakes — but don’t worry. Our tips will help you recalibrate your content so you can improve your chances of ranking well.

Unsure whether to invest in video creation? Feel like your videos are gathering dust in YouTube’s basement? Video SEO optimization is the production assistant that'll increase the chances of your video getting in front of the right eyeballs. So before hitting record or yelling ‘cut’ on your video production strategy, check out my top tips for YouTube SEO.

The release of ChatGPT in November 2022 has had marketers abuzz. Will ChatGPT make human writers redundant? Will it eradicate the need for editors? Will it lead to pages and pages of dull, identical content? Here’s what you need to know about how to strategically use ChatGPT to create compelling SEO content your customers will love.

Using a brief as part of your content creation process allows you to provide guidelines and support your writers so they can consistently write quality pieces. Below, you’ll find a detailed explanation of what a content brief is, what you should include in one, and an easy-to-use template to help you create high-quality content.

Are you offering the right content to your target audience? When you publish ToFu, MoFu, and BoFu SEO content, you can connect with your audience wherever they might be in the sales funnel. Learn how to find the perfect topics to start creating great content below!