Content Advice

Failing to see traction with your blog posts? Are your important pages hibernating on page 2 of search results? Lack of organic traffic and poor rankings could be a result of one of these 10 common SEO mistakes — but don’t worry. Our tips will help you recalibrate your content so you can improve your chances of ranking well.

Unsure whether to invest in video creation? Feel like your videos are gathering dust in YouTube’s basement? Video SEO optimization is the production assistant that'll increase the chances of your video getting in front of the right eyeballs. So before hitting record or yelling ‘cut’ on your video production strategy, check out my top tips for YouTube SEO.

The release of ChatGPT in November 2022 has had marketers abuzz. Will ChatGPT make human writers redundant? Will it eradicate the need for editors? Will it lead to pages and pages of dull, identical content? Here’s what you need to know about how to strategically use ChatGPT to create compelling SEO content your customers will love.

Using a brief as part of your content creation process allows you to provide guidelines and support your writers so they can consistently write quality pieces. Below, you’ll find a detailed explanation of what a content brief is, what you should include in one, and an easy-to-use template to help you create high-quality content.

Are you offering the right content to your target audience? When you publish ToFu, MoFu, and BoFu SEO content, you can connect with your audience wherever they might be in the sales funnel. Learn how to find the perfect topics to start creating great content below!

Can’t decide between a blog or a vlog? Before investing in video editing software or hiring a writer to pen a bunch of blog articles, check out the pros and cons of blogging vs vlogging below.

Talking to your computer isn’t just a science fiction concept anymore. Voice search is revolutionizing the way we interact with technology and seek out information online. Make sure your site shows up the next time someone queries Siri or Alexa — learn how to optimize for voice search below!

In SEO, search intent is a deceptively simple concept that can power up your search efforts when you put it to good use. If keyword research answers the question of “what” potential customers are searching for, search intent answers the question of “why” they’re searching for it. But what is search intent and how can you optimize for it?

Want to improve your content marketing strategy and your SEO at the same time? Add content pillars to your website to support your core services, fulfill your customers’ needs, and increase your organic traffic.

What is evergreen content? Learn how to use timeless topics to create content with the staying power to rank in search.