Local SEO Services

Local search engine optimization is a digital marketing strategy that gets your business in front of customers in a geographical region, increases your business’s online presence, and boosts your revenue. With the help of a local SEO marketing company, your business can rank higher for relevant keywords and show up in online maps or local listings.

Local SEO solutions let you target nearby customers who are actively looking for solutions that you offer. Search engines have adapted to display locally optimized results, providing searchers with relevant information while simultaneously giving businesses opportunities to showcase their contact info and reviews.

Instead of focusing solely on ranking for broader terms like “how to choose a lawyer,” local search engine optimization hones in on phrases that are searched by people with immediate purchase intent, such as “family lawyer Des Moines.”

Search-first marketing is a scalable framework that helps you maximize your online visibility by centering search as a critical marketing channel.

Combining SEO, content creation, and web services helps accelerate search visibility improvements. The biggest difference between a local search-first campaign and a national one is maintaining a geographic focus to best reach a local audience. 

Local SEO is essential for capturing your local market effectively. Whether you’re running a law firm, a restaurant, or a home services company, the majority of your foot traffic and offline customers are likely to discover your business through an online search first.

Optimizing your website for local search is like setting up a welcoming storefront — it’s the first impression many consumers will have of your business. A well-optimized site not only helps people find you when they’re actively searching for your products or services but also improves their user experience once they land on your page.

Even for those who hear about your business through word-of-mouth or other means, the customer journey often includes an online pitstop. They’ll likely search for your website or reviews to validate their decision before making a purchase. A strong local SEO strategy serves as both a trust signal and a competitive advantage.

Yes. We work with companies that have multiple locations in the same region, in different states, and even in different countries. Learn more about multilocation seo.

Yes. Whether you have a single location or want to focus on improving only one of your location’s search visibility, our local SEO services can help! We’ll partner with you to create a geo-targeted strategy that moves the needle on the metrics that matter most to you.

When someone fires up a search engine to look for local businesses, they usually have a specific need and want a local solution. That’s where a local search engine optimization company comes into play.

Here’s how they can elevate your business:

Increase Your Local Search Visibility
Local SEO is about more than just search engine rankings; it’s about being the go-to solution in your community for what you offer. When someone in your area searches for a service or product you provide, the goal is for your business to be top of mind and easy to find. This heightened visibility isn’t just about clicks; it translates into real-world foot traffic and sales.

Harness the Power of the ‘Local Pack’
Ever notice those top three businesses that pop up in a local search? That’s the ‘local pack’ or the ‘3-pack,’ and it’s the VIP section of local search results. A local SEO strategy that includes Google Business Profile optimization can increase the chances of appearing on this coveted real estate. Landing a spot here gives you a leg up on the competition and drives website traffic and real-world foot traffic to your storefront. It’s like a digital billboard showcasing your services, contact info, hours of operation, and even customer reviews.

Build Customer Trust
When you optimize for local search, you’re not just driving traffic—you’re attracting an audience that’s already poised to convert. These are people actively seeking the services or products you offer, and local search optimization services ensure you’re the solution they find.

But the journey doesn’t end when they click through to your site; it’s just beginning. Local SEO strategies extend to the user experience, ensuring that once visitors arrive, they like what they see. This means faster page load times, intuitive navigation, and content that answers their questions and solves their problems. The result? A one-time visitor becomes a repeat customer, and a local searcher becomes a loyal brand advocate.

Unlike local SEO agencies that focus solely on building out location pages, we take a more strategic approach to crafting a local SEO campaign so you see positive compounding results as your strategy evolves. Our local SEO packages may include:

On-Page Optimization
We start with a comprehensive local SEO audit to identify opportunities for on-page optimization. Our audit includes web implementation hours to help you quickly implement our recommendations and jump-start your strategy.

Technical SEO Fixes
Technical issues can prevent search engines from crawling or indexing your site. We identify these issues and provide recommendations for remedying them, ensuring your website is both fast and accessible.

Google Business Profile Optimization
Your Google Business Profile (formerly Google My Business) serves as a cornerstone of your local SEO strategy. We ensure it’s fully optimized, from accurate business details to compelling, geo-tagged images. This enhances your credibility and visibility in local search.

SEO Content Creation
We focus on creating and updating content that not only ranks but also provides real value to your local audience. This includes new pages, updated existing content, and blog posts that establish your topical authority.

Local Link Building
In local SEO, the source of your backlinks matters. We prioritize links from local sources that are relevant to your business and location. This localized approach amplifies your site’s authority in the eyes of both search engines and local consumers.

Citation Building
Local citations serve as additional touchpoints for potential customers, providing essential business information across various platforms. These citations increase your digital footprint and reinforce your local presence.

Our local SEO strategies are tailored to align with your goals. Together, we’ll establish measurable objectives and identify the metrics that will best illustrate your success.

For example, if you want to increase your rankings for “Brooklyn plumber,” we’ll help you improve your content, optimize your Business Profile, secure local citations and backlinks, and build topical authority. Everything we do will take into account local SEO ranking factors. We’ll track our efforts and monitor your rankings and organic traffic for improvements.

Your local SEO experts don’t need to be located nearby to help support your business. Rather than focusing on a provider in your vicinity, take a look at their experience and their results. SEO case studies and reviews showcase what it’s really like to work with an agency. For more detailed information about how they’ve helped businesses like yours, make sure to schedule a free consultation.