Our Strategy
Buyers search by breed, not by ‘puppies for sale,’ so Pawrade needed to show up in those breed-specific searches where purchase decisions start. But negative reviews had damaged the brand’s credibility, making organic growth even more challenging.
To address both challenges, we focused on three priorities:
- Creating and optimizing content around breed-specific queries with strong purchase intent.
- Addressing technical SEO issues so search engines could access and index key pages
- Building authoritative backlinks to strengthen credibility.
We prioritized breed and listing pages tied to purchase-ready queries and refined them to clearly answer the questions prospective owners ask when evaluating breeders or marketplaces. Pawrade also developed helpful content that explained breed characteristics, ownership considerations, and responsible sourcing.
Technical improvements helped search engines easily access and understand these pages, while authoritative backlinks strengthened the brand’s credibility.
The Results
Pawrade’s top-10 keyword rankings increased by 13,824%, putting the brand in front of buyers at the start of their search. A 691% increase in organic traffic translated into 916% more organic revenue.
Organic search shifted from a minor traffic source to a core channel for connecting Pawrade with future dog owners.
