The Challenge
Eden Health wanted to engage new customers, but lacked the in-house capacity to build a strategy that would resuscitate their ailing SEO efforts.
The Solution
Through critical keyword research, Victorious fueled authority-generating content to boost both search traffic and rankings.
The Results
Eden Health attracted a vast new customer base with 55 new, unbranded keywords ranked in the top three SERPs.
Health-tech startup, Eden Health, is a direct-to-employer medical provider geared toward health benefit decision-makers. Amid a concerted growth phase, they directed their efforts to expanding market share.
The problem? Their current SEO strategy failed to engage their audience. But with the right keyword rankings, they knew they could capture the attention of new customers who could fuel the company’s ongoing growth.
A Team Effort That Revitalizes ROI
To engage new customers, Eden Health needed SEO support to help boost their traffic with more robust search engine rankings. Victorious identified and prioritized crucial keywords, crafting topically-relevant pages to build traction in organic search.
Eden Health shot straight to the number one spot not only for their top-priority keyword, but for related terms too. This keyword research also informed a smart linking strategy, which attracted high-conversion traffic and allowed Eden Health to occupy more of the search landscape.
The Results
A 270% increase in organic traffic.
Eden Health’s organic traffic grew as incremental improvements built their topical authority and demonstrated trustworthy expertise.
14,835 positive search position growth.
With a total movement of nearly 15,000 search positions, Eden Health’s page one search ranking has dramatically increased.
Countless featured snippets claimed.
Eden Health continues to produce high-quality SEO content that boosts visibility to new customers, increases brand recognition, and highlights their authority.
Improved SEO Health Supports Long-Term Search Wellness
Eden Health saw that opportunities for growth exceeded their internal SEO capacity. Through our partnership, Eden Health addressed immediate SEO challenges and learned strategies to succeed in the future. Now trained in SEO best practices, Eden Health has become a well-oiled organic traffic machine in charge of their own success.
