Leighanne Rayome

Ready to supercharge your local SEO efforts and drive more traffic to your website? Use our 2025 local SEO checklist to shape your strategy and improve your Google Business Profile optimization, local content creation, link building efforts, and location page rankings.

Looking to gain more visibility in search results? Why not target position zero? This coveted spot sits prominently on top of organic search results. Learn how to increase your chances of landing it below!

Most SEO audits focus on technical SEO issues, which are crucial for ensuring search engines can crawl and index your website. But a local SEO audit can be just as valuable for brick-and-mortar businesses and service businesses that need to target specific areas. Here’s how to run one.

Search engine optimization novices tend to ignore low-competition keywords, focusing instead on higher difficulty keywords with more monthly search volume. This is actually leaving traffic on the table! Learn how targeting zero-volume keywords and other low-volume keywords can boost your rankings below.

Connect with potential customers by sharing more about your business. Create a Google Business Profile post to highlight a sale, showcase new products, or promote an event. Here’s how to get started with these valuable blurbs.

Are you connecting with potential customers everywhere you operate? A comprehensive SEO strategy that focuses on each of your business locations can help increase your visibility in local searches and make it easier for local customers to find you. Read on to learn more.

Not sure how to get started with building local links? With some creative thinking and some stick-to-itiveness, you can establish relationships within your community to make it happen. Here are 14 ways you can build local links and supercharge off-page SEO strategy.

Keywords aren’t just important phrases related to your industry. They can also be questions that your target audience wants the answer to. Round out your SEO strategy by including question keywords that allow you to pinpoint where searchers are in the customer journey and serve them up the content they crave. Here’s how.

If you want to create SEO-friendly content, you need to invest in keyword research before you start writing. In this guide, I’ll explain why keyword research is so crucial and walk you through the process.

Business leader Peter Drucker is famously credited as saying, ‘If you can’t measure it, you can’t manage it.’ While that may not be true in ALL things, it’s definitely true in SEO.