Leighanne Rayome

Ready to supercharge your local SEO efforts and drive more traffic to your website? Use our 2025 local SEO checklist to shape your strategy and improve your Google Business Profile optimization, local content creation, link building efforts, and location page rankings.

Search engine optimization novices tend to ignore low-competition keywords, focusing instead on higher difficulty keywords with more monthly search volume. This is actually leaving traffic on the table! Learn how targeting zero-volume keywords and other low-volume keywords can boost your rankings below.

Connect with potential customers by sharing more about your business. Create a Google Business Profile post to highlight a sale, showcase new products, or promote an event. Here’s how to get started with these valuable blurbs.

Are you connecting with potential customers everywhere you operate? A comprehensive SEO strategy that focuses on each of your business locations can help increase your visibility in local searches and make it easier for local customers to find you. Read on to learn more.

Not sure how to get started with building local links? With some creative thinking and some stick-to-itiveness, you can establish relationships within your community to make it happen. Here are 14 ways you can build local links and supercharge off-page SEO strategy.

If you want to create SEO-friendly content, you need to invest in keyword research before you start writing. In this guide, I’ll explain why keyword research is so crucial and walk you through the process.