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Crystal Diaz SEO Strategist

Crystal Diaz

As an SEO Strategist at Victorious, Crystal spends most days helping businesses maximize their search visibility. Her commitment to process perfection and customer satisfaction make her an invaluable team member at Victorious, where she has spent recent focus improving local search rankings and keeping up -to-date on all things local SEO. When she's not investigating organic growth opportunities, Crystal is probably gaming (video games, board games, she loves them all!) or catching up on anime.

Recent Posts

6 m read
Blog

Your Google Business Profile provides an excellent opportunity to connect with local consumers. A compelling description that’s optimized for search can boost your chances of appearing in the local pack while encouraging searchers to give you a call, make a reservation, or ask for directions.

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7 m read
Blog

Google Business Insights and Performance allow you to monitor the effectiveness of your Business Profile. Learn more about the metrics you can track and what they mean for your business below!

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6 m read
Blog

Make sure potential customers can find you — keep your Google Maps location up to date. Learn two easy ways to update your info via Search or your Google Business Profile below!

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5 m read
Blog

Provide potential customers with the info they need by updating your Google Business Profile holiday hours. Whether you’re closed for professional development, observing a particular holiday, or open during a long weekend, updating your Google My Business holiday hours showcases your trustworthiness and makes it easier for customers to plan their visit.

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7 m read
Blog

Requesting reviews can seem awkward, but positive feedback is critical for encouraging potential customers to choose your business. Follow our tips when asking for a Google review, and boost your online reputation today!

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7 m read
Blog

Concerned about your Google Maps business listing? Want to appear higher in local search results? Google Maps SEO can increase your visibility and help you connect with more local customers.

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12 m read
Blog

Looking to update your SEO strategy but not sure what to factor in? Take a look at the changes you can expect this year and beyond and keep them in mind when structuring your next campaign.

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8 m read
Blog

An SEO competitor analysis can help you pinpoint valuable keywords so you can increase your visibility in Google search results. Learn how to find competitor keywords so you can create more traffic-driving content.

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7 m read
Blog

If you don’t have a review process in place to encourage and manage reviews — it’s past time to enact one. Reviews are a valuable part of local SEO and building customer relationships. Earning those crucial stars and having them highlighted on your Business Profile encourages new customers to shop with you, but can it impact your local SEO? Read on to learn more.

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6 m read
Blog

One of the best ways to increase click-throughs from search engine results is to provide searchers with more info. And that’s exactly what schema markup can help you do. Learn how to make the most of the different types of schema to increase your chances of securing a rich result. Here’s how.

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10 m read
Blog

Did you know that deleting underperforming content or combining similar posts could actually help your SEO? Learn how to identify pages that aren’t drawing traffic and implement a thoughtful content pruning strategy to improve how your web pages rank in search.

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9 m read
Blog

Hit with a manual action penalty? If the Google Search Quality Team flags one or more of your pages, you need to act fast to protect your Google ranking. Here’s what you need to know about manual actions and how to fix them.

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