How To Set Up a Data Stream in Google Analytics

Setting up a data stream is the first step in collecting valuable information about your website or app.

Video Transcript

Check out the video transcript below.

Transcript

Setting up a data stream allows you to start collecting important metrics from a website or mobile app.

Here’s where to begin.

From the home dashboard, click the gear icon in the lower left corner.

In the Property column, click “Data streams,” then click the blue “Add stream” button.

Choose whether you’d like to add a website or app stream.

Once you’ve selected the entity you want to pull from, click “Create stream,” and you’re ready to go.

Recommended Reading

11 m read
Blog

Have you been avoiding Google Analytics because it seems mysterious and complicated? Today’s the day you face down your fears and master the art of tracking your site analytics with this Google Analytics for Beginners Guide.

8 m read
Blog

Understanding SEO content performance can help you improve your strategy and iterate your processes so you consistently publish high-quality pieces that resonate with your target audience and drive qualified traffic to your website.

4 m read
Blog

Google Analytics provides a lot of data — and depending on your goals, you probably don’t need to monitor every single metric. So how do you decide whether you should track sessions or users in GA4 reports? And why does...