Victorious SEO Logo

How To Download and Store Universal Analytics Data

It’s a simple process to download and store your Universal Analytics data while it’s still accessible. Here’s how to do it.

Video Transcript

Check out the video transcript below.


Although Universal Analytics won’t collect new data after July 1, 2023, you can still download and store important data that you already have.

From the home dashboard, click on the report you’d like to download.

For this example, I’m going to click “Audience” in the left-hand directory. A drop-down will open.

Click “Active users.”

At the top right, above the date range, click “Export” and choose the format you’d like to download your data in.

That’s all there is to it.

Recommended Reading

9 m read

Measuring the right KPIs can help you align your SEO performance with your business goals. Here's what you need to consider.

8 m read

When you invest time and energy into implementing a search engine optimization strategy, you don’t just want to accept that your campaign is working as it should. Learn how to track SEO and start measuring your SEO progress so you...

5 m read

Concerned about how quickly your web pages are loading? Not sure how to best measure page speed? Read on to learn more about two important page speed tools: Google PageSpeed Insights and Google Lighthouse. I’ll share how they gather data,...