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How To Download and Store Universal Analytics Data

It’s a simple process to download and store your Universal Analytics data while it’s still accessible. Here’s how to do it.

Video Transcript

Check out the video transcript below.


Although Universal Analytics won’t collect new data after July 1, 2023, you can still download and store important data that you already have.

From the home dashboard, click on the report you’d like to download.

For this example, I’m going to click “Audience” in the left-hand directory. A drop-down will open.

Click “Active users.”

At the top right, above the date range, click “Export” and choose the format you’d like to download your data in.

That’s all there is to it.

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