Higher Ed SEO

When prospective students, faculty, and donors are looking for information related to your school, their first stop is usually Google. If your institution's website doesn't appear in the search engine results or deliver relevant content, you risk losing your target audience to your competitors.

SEO for higher education enhances the visibility of your school and programs, drives engagement and conversions from organic search and other channels, and improves the ROI of your marketing efforts. Here’s how to get started.

Finding ways to connect with adult learners when they’re ready to continue their educational journeys requires understanding their unique needs and centering your marketing efforts around them. Here’s what you need to know.

Higher ed institutions face a crowded market place — plus you’re often targeting multiple demographics. How can you keep your ducks in a row to measure the effectiveness of your marketing efforts? Keep reading to uncover important metrics to monitor and track to gain insight into what’s working and what’s not.