AI

Most marketers treat AI search as a black box that either likes their brand or doesn't. It isn't. Behind every answer an AI gives about you sit two very different machines, one that talks and one that knows, and they behave in ways you can actually reason about once you've seen how each was built. Learn more about the history of AI search in this week's episode.

Most AI-driven visits land in your analytics as direct traffic with no source label, which means your current reporting can't tell you whether your brand is showing up in ChatGPT, Perplexity, or Google's AI answers. This episode breaks down why that gap exists and shares how to build the measurement layer that actually captures it.

The buyers who arrive at your site from AI are further along in their decision than almost any other traffic source. Getting in front of them takes a different kind of work than ranking in traditional search, and that work is cheaper to do now than it's likely to be later.

Your GA4 reports probably show almost no traffic from AI search platforms, but that doesn't mean it isn't there. Google's native AI Assistant channel catches part of it, but building a custom segment will help you build a more complete picture of traffic from LLMs.

Victorious analyzed 1,540 real-world queries to map how AI overviews and AI Mode cite and display domains.

We did an overlap analysis on over 1,540 queries to see how citations differed in Google’s AI overviews and AI Mode. Use our findings to update your AEO content strategy and improve your AI search visibility.

We built our own retrievability scoring system to help our clients boost visibility in AI-powered search. Here’s how it works—and how structure affects whether AI systems cite your content.

Spot the technical gaps that keep AI search platforms from citing your content with our easy-to-use checklist. Integrate this QA into your workflows to improve AI retrievability.

AI search treats every query as the start of a conversation. Learn how to structure content that aligns with the full progression of questions a user might ask — and increase your chances of surfacing across AI-powered results.

Feeling the pressure to pivot your content for AI search? Before you overhaul your strategy, take a step back. You might already be doing more right than you think. Let’s look at what’s working—and how a few small tweaks could turn already good content into AI-ready content.