SEO Reporting & Metrics

Your website is visible in the search results and your marketing and advertising campaigns are in motion — but do you know how many visitors are coming to your site? Read on to learn how to measure website traffic, what insights you can gather from Google Analytics, and how measuring website traffic helps you track progress toward your SEO goals.

Knowing how to track SEO conversions is the first step in tying your SEO goals directly to revenue generation. Read on to learn how to use Google Analytics to track the value of your organic traffic.

Not sure how to segment Google Analytics 4? Discover how segments can help you learn more about your website and audience and how to get started.

SEO makes it easier for potential clients to find your firm when they need legal advice, but if you don’t approach it strategically, you may find your SEO efforts go to waste. Here’s what you need to know about everything from finding relevant keywords to producing high-quality content to improve your search engine rankings.

A successful SEO campaign is built on carefully chosen keywords and relevant content, but how do you anticipate changes in search interest? Read on to learn how to use Google Trends to inform your keyword research so you can publish the right content at the right time.

Use your search data to power iterative improvements to your digital marketing strategies and content creation. Not sure where to start? Learn why search data matters and what types of search data you can use to improve your marketing.

While organic search visibility alone doesn’t guarantee you’ll reach your SEO goals, a lack of visibility will almost certainly keep you from getting the results you want. Read on to learn more about SEO visibility and what you can do to boost yours.

Traffic drops can leave you scrambling to determine to find a quick fix — but where should you start? If you’re facing a sudden traffic drop, these culprits may be to blame.

Want to peek behind the curtain and see who’s linking to your competition? A competitor backlink analysis requires some digging and sleuthing, but it can help you create a more robust link building strategy that’s aligned with your goals.

Choosing the right analytics tool can help you better monitor progress toward your marketing goals. Not sure which is right for your organization? Here’s what you need to know about Adobe Analytics vs. Google Analytics.