SEO Reporting & Metrics

Google Analytics provides a lot of data — and depending on your goals, you probably don’t need to monitor every single metric. So how do you decide whether you should track sessions or users in GA4 reports? And why does it matter if you monitor one over the other? Here’s what you need to know.

When you invest time and energy into implementing a search engine optimization strategy, you don’t just want to accept that your campaign is working as it should. Learn how to track SEO and start measuring your SEO progress so you can identify what’s working and what’s not.

Want to peek behind the curtain and see who’s linking to your competition? A competitor backlink analysis requires some digging and sleuthing, but it can help you create a more robust link building strategy that’s aligned with your goals.

Your website is visible in the search results and your marketing and advertising campaigns are in motion — but do you know how many visitors are coming to your site? Read on to learn how to measure website traffic, what insights you can gather from Google Analytics, and how measuring website traffic helps you track progress toward your SEO goals.

Knowing how to track SEO conversions is the first step in tying your SEO goals directly to revenue generation. Read on to learn how to use Google Analytics to track the value of your organic traffic.

The only thing that matters as much as how many people you attract to your website is how many people stay. That’s why you’ll want to learn how to measure visitor engagement and take action to get prospects to stick around until they convert.

If you haven’t started exploring Google Analytics 4, now is the time. But never fear! Here’s a step-by-step walkthrough of the best GA4 reports to check your search performance. You might want to bookmark this post!

Comparing Google Analytics vs. Google Search Console? Learn which tool can help you better understand your website visitors and provide more insight into your digital marketing.

Concerned about how quickly your web pages are loading? Not sure how to best measure page speed? Read on to learn more about two important page speed tools: Google PageSpeed Insights and Google Lighthouse. I’ll share how they gather data, what you’ll learn from each, and which tool you should use to monitor your site’s page speed.

Understanding SEO content performance can help you improve your strategy and iterate your processes so you consistently publish high-quality pieces that resonate with your target audience and drive qualified traffic to your website.