Paid Search

There seems to be a perennial debate about SEO vs. PPC. If you’re caught up in the never-ending tussle about which marketing channel drives better results, it’s time to bring some clarity into the conversation. Read on for a breakdown of the pros and cons of each channel based on insights from industry benchmarks, so we can talk about how SEO and PPC each fit into your larger marketing plan.

SEM tools can help you launch, monitor, and improve your search ads. But there’s no one “best SEO tool.” When selecting which is right for your team, consider each tool's features and how they may benefit your marketing campaigns.