Content Advice

Common search intent categorizations can paint user needs with a broad brush. Niching down to micro search intent allows you to hyperfocus on what consumers are seeking so you can provide them with the right answer at the right time.

Feel thought leadership marketing is a gimmick that should be relegated to LinkedIn? Think again. Thought leaders can help produce valuable content to liven up your content marketing strategy. Here’s what you need to know about how to create content that gets others thinking, too.

Geotargeted content helps multi-location businesses connect and engage with audiences in each of the specific areas they serve. Here's how to craft customized local content that builds brand awareness and trust with potential customers near each of your locations.

Feeling torn between SEO and GEO? Think you could be falling behind as others start to optimize for AI search engines? Take a breath and read on before making changes to your SEO strategy.

Content strategies have evolved as online audiences moved from wanting lengthy articles and blogs to craving shorter, easily digestible pieces that quickly answer their questions. However, a robust content marketing strategy remains the proverbial trail of breadcrumbs that guide customers to your website.

Formatting can have a huge impact on blog post engagement. Dense blocks of text tend to mean more bounces. Encourage readers to stick around with these blog post formatting tips.

On the web, some companies stay in their lane and others swerve across the road, attempting to cover as much ground as possible. Which approach is the best one for content? Find the answer below.

If SEO is the vehicle that drives organic traffic, content is the fuel. Learning how to write search engine optimized content puts you at the intersection of information and intent, ushering prospects directly to your digital front door.

Content Refresh Guide Don’t let your old content gather dust. Download Now Your content may have been top-notch when you first published it, but over time, it can lose its luster. Outdated information, old links, and shifting SEO best practices can cause even your best-performing content to fall behind. But what if you could revive your existing content and see better results without starting from scratch? Our free quick start guide outlines how you can update your old content effectively...

Can your target audience easily understand your content? A Flesch–Kincaid readability score can provide insight into how well your copy and blog content aligns with different comprehension levels so you can tailor your pieces to your readers.