Answer Engine Optimization

We built our own retrievability scoring system to help our clients boost visibility in AI-powered search. Here’s how it works—and how structure affects whether AI systems cite your content.

Spot the technical gaps that keep AI search platforms from citing your content with our easy-to-use checklist. Integrate this QA into your workflows to improve AI retrievability.

AI search treats every query as the start of a conversation. Learn how to structure content that aligns with the full progression of questions a user might ask — and increase your chances of surfacing across AI-powered results.

Feeling the pressure to pivot your content for AI search? Before you overhaul your strategy, take a step back. You might already be doing more right than you think. Let’s look at what’s working—and how a few small tweaks could turn already good content into AI-ready content.

It’s time to expand our notion of formatting beyond readability and UX. If you want your brand’s content to be used and cited in AI search, shift formatting from an afterthought to become a part of your content strategy. This article is a tactical guide to formatting content for AI retrieval.

AI Search is reshaping visibility. But what do you actually need to know — and what should you do next? This guide is for leaders who want to cut through the hype and map a clear path forward. The good news? You don’t need to become a search expert, but you do need to ask the right questions.

When rankings drop but citations don’t, it’s not a failure — it’s a shift in how visibility works. AI Overviews often cite well-structured content even if the page no longer ranks near the top of traditional search results. This article explains why that happens, how to talk about it with stakeholders, and what to track instead of search position. If your brand is being cited in AI-generated answers, you’re still influencing search — even without the click.

Traditional SEO metrics don’t capture how content is seen and reused in AI-driven search. This guide outlines how to evolve your reporting by reframing legacy KPIs, tracking AI-specific signals, and showing the actual impact of visibility, even when there’s no click to count.

How you talk about AI search will set the tone in your organization. Clearly framing your efforts and focusing on observable data can help you build trust while adjusting your strategy.

This glossary defines key terms at the intersection of AI and SEO, offering clear explanations to help marketers, content creators, and SEO professionals clearly communicate what's happening in search.