BigCommerce SEO Services

BigCommerce SEO encompasses a broader range of tactics that extend beyond just optimizing individual pages. Our approach integrates several key elements to form a comprehensive ecommerce SEO strategy.

Competitive Analysis: Depending on your niche, ecommerce can be quite competitive. We’ll uncover market trends and learn more about your competition so we can better structure your overall strategy.

Keyword Research: We’ll identify high-value keyword themes that align with your business’s products so we can properly optimize your site around them.

On-Page SEO: BigCommerce offers specialized on-page SEO tools designed specifically for ecommerce platforms. These tools allow us to optimize product pages and categories more effectively.

Technical SEO: We delve into the technical aspects of BigCommerce sites to make sure they’re well-structured and search engine friendly.

Content Creation: We’ll help you create and publish high-quality, relevant content that resonates with your target audience.

Link Building: We target reputable and relevant websites to link back to our customers’ BigCommerce sites.

User Experience (UX) and Conversion Rate Optimization (CRO): We pay close attention to the user experience, ensuring your BigCommerce website is not only easy to navigate but also optimized for conversions.

Local SEO: For businesses with physical stores, we integrate local SEO strategies. This includes optimizing for local search terms, managing local listings, and checking NAP (Name, Address, Phone Number) consistency across the web.

Analytics and Reporting: We track key metrics such as organic traffic and conversion rates. This data helps us refine our strategies and make data-driven decisions to improve SEO performance.

By combining these elements, our comprehensive SEO strategy for BigCommerce not only focuses on improving search engine rankings but also aims to enhance the overall online presence and performance of our customers’ ecommerce sites.

In general, search engine optimization is a long-term strategy, and the best results come after continued, consistent effort.

Here’s a breakdown of what you can typically expect:

Initial Changes (1-3 months): If you haven’t previously optimized your pages, you might see some quick improvements In the first few months as you implement our on-page and technical SEO recommendations.

Growing Momentum (3-6 months): As you add content to your site and it becomes more authoritative, you should see an increase in rankings for some of your target keywords. You should also notice an uptick in organic traffic unless your niche is extremely competitive.

Establishing Authority (6-12 months): By this stage, with consistent content creation and link-building efforts, your website’s authority should be growing. You’ll likely see more significant improvements in search rankings, especially for competitive keywords.

Ongoing Development (12+ months): SEO is not a set-it-and-forget-it strategy. It requires consistent effort. After a year, you should see a solid increase in traffic and leads. Continuous content creation, site optimization, and backlink acquisition are necessary to maintain and improve upon these results.

Many factors, including competition, market saturation, and algorithm updates, influence SEO results. Patience, persistence, and a willingness to adapt your strategy to search engine updates are critical to long-term success.

Measuring the success of a BigCommerce SEO strategy involves tracking a variety of metrics that collectively provide insights into the effectiveness of the SEO efforts. 

Organic Traffic: We use tools like Google Analytics to monitor the number of visitors coming to your site through organic search results. 

Search Engine Rankings: We track the rankings of your website for targeted keywords. 

Conversion Rates: We monitor the conversion rates, which tell us how many visitors are taking desired actions (like making a purchase, signing up for a newsletter, etc.).

Backlink Profile: The quality and quantity of backlinks to your site are crucial. We use tools to assess your backlink profile, looking for increases in quality backlinks from reputable sources.

Revenue and ROI: We track the revenue generated from organic traffic and calculate the return on investment (ROI) of the SEO efforts.

By regularly monitoring these metrics, we can assess the effectiveness of the SEO strategy, make data-driven decisions, and continuously refine our approach to maximize results.