Kevin's background as an SEO strategist has driven his transition to becoming a Product Manager, where he leverages his deep understanding of SEO to support Victorious product development. Formerly on Victorious's SEO team, Kevin was especially focused on helping customers understand the analytics tools that allowed them to monitor their SEO progress.
While organic search visibility alone doesn’t guarantee you’ll reach your SEO goals, a lack of visibility will almost certainly keep you from getting the results you want. Read on to learn more about SEO visibility and what you can do to boost yours.
When other sources of traffic are misattributed to direct traffic, you’re missing out on seeing the whole picture of your marketing efforts. Read on to learn what direct traffic is and how to reduce direct traffic in Google Analytics.