Houston Barnett-Gearhart

AI search treats every query as the start of a conversation. Learn how to structure content that aligns with the full progression of questions a user might ask — and increase your chances of surfacing across AI-powered results.

When rankings drop but citations don’t, it’s not a failure — it’s a shift in how visibility works. AI Overviews often cite well-structured content even if the page no longer ranks near the top of traditional search results. This article explains why that happens, how to talk about it with stakeholders, and what to track instead of search position. If your brand is being cited in AI-generated answers, you’re still influencing search — even without the click.

Traditional SEO metrics don’t capture how content is seen and reused in AI-driven search. This guide outlines how to evolve your reporting by reframing legacy KPIs, tracking AI-specific signals, and showing the actual impact of visibility, even when there’s no click to count.

How you talk about AI search will set the tone in your organization. Clearly framing your efforts and focusing on observable data can help you build trust while adjusting your strategy.

This glossary defines key terms at the intersection of AI and SEO, offering clear explanations to help marketers, content creators, and SEO professionals clearly communicate what's happening in search.

Process-oriented, data-driven, and transparent: Our AEO approach is a natural extension of how our team has handled previous SEO shifts.

Confused by the ongoing debate about the SEO benefits of using a subdomain vs. subdirectory site structure? Let’s clear away the smoke, put away the mirrors, and get to the heart of the matter.

Make sure potential customers find you easily: Keep your Google Maps location up to date. Learn two easy ways to update your info via Search or your Google Business Profile below.

A successful SEO campaign can catapult your most important web pages to the top of search and drive more traffic to your website. But it’s not as simple as just adding some keywords to your content. Here’s what you need to know about running a data-driven SEO campaign.

Want to show up at the top of the SERP? A Google SERP analysis can help you learn more about what type of content to create. Read on to uncover what cues to look for so you can create content to fill those gaps.

Index bloat can waste valuable (and limited) crawl budget on content that might not matter to you. Learn how to prevent and fix index bloat to focus your crawl budget on your most important pages.

Not sure how to add business to Apple Maps? Boost your local visibility on Apple devices by claiming your business listing and Business Connect profile. Get on Apple Maps today!