houston

Houston Barnett-Gearhart

Houston leads the Victorious SEO team to maximize our customers' ROI through data-driven and innovative SEO strategies. Particularly skilled at translating data analytics into actionable insights, Houston is committed to elevating his team’s performance through ongoing professional development. When not diving deep into SEO metrics or streamlining processes, Houston is likely enjoying quality time with his family or is immersed in a good book (usually about marketing).

Recent Posts

6 m read
Blog

Get to the bottom of the .com vs .net SEO debate so you can make the best decision for your business. Keep reading to learn more!

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4 m read
Blog

Not sure how to add business to Apple Maps? Boost your local visibility on Apple devices by claiming your business listing and Business Connect profile. Get on Apple Maps today!

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12 m read
Blog

Your website is visible in search results and your marketing and advertising campaigns are in motion — but do you know how many visitors are coming to your site? Read on to learn how to measure website traffic, what insights you can gather from Google Analytics, and how measuring website traffic helps you track progress toward your SEO goals.

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9 m read
Blog

Toxic backlinks can impede your SEO progress and keep you from reaching your ranking and organic traffic goals. Keep an eye on your backlink profile and disavow toxic backlinks to protect your search visibility. Here’s how.

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5 m read
Blog

Concerned about how quickly your web pages are loading? Not sure how to best measure page speed? Read on to learn more about two important page speed tools: Google PageSpeed Insights and Google Lighthouse. I’ll share how they gather data, what you’ll learn from each, and which tool you should use to monitor your site’s page speed.

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16 m read
Blog

Google uses Business Profiles as part of its local ranking factors — and potential customers use them to get information about your business and assess your trustworthiness. If you don’t have a profile, or if it’s not optimized, you’re missing out on a great opportunity to build connections with more customers and boost your local rankings.

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7 m read
Blog

Many marketers wonder, “How does Google rank my website?” The journey to those coveted top spots in search results can feel like navigating a maze, especially with so much misinformation along the way. Keep reading to uncover the real factors that boost (or hurt) your visibility in search.

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8 m read
Blog

Think that if you target the same keyword on multiple pages, you'll increase your chances of ranking? Have multiple pages targeting similar keywords with the same search intent? Learn how keyword cannibalization can make it harder to rank well and what you can do to fix it.

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4 m read
Blog

The use of subdomains and how Google treats them remains a hot topic in the SEO world. If you’re debating whether to use subdomains but aren’t sure whether Google will index and rank the content you publish on them, read on.

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8 m read
Blog

Comparing Google Analytics vs. Google Search Console? Learn which tool can help you better understand your website visitors and provide more insight into your digital marketing.

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6 m read
Blog

Make sure potential customers find you easily: Keep your Google Maps location up to date. Learn two easy ways to update your info via Search or your Google Business Profile below.

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5 m read
Blog

Make it easier for Google to find your pages — include an XML sitemap on your website to showcase how your pages relate to each other. Explore a sitemap example, learn how to create XML sitemap files, and discover sitemap best practices below!

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