Houston Barnett-Gearhart

A successful SEO campaign is built on carefully chosen keywords and relevant content, but how do you anticipate changes in search interest? Read on to learn how to use Google Trends to inform your keyword research so you can publish the right content at the right time.

Get to the bottom of the .com vs .net SEO debate so you can make the best decision for your business. Keep reading to learn more!

Not sure how to add business to Apple Maps? Boost your local visibility on Apple devices by claiming your business listing and Business Connect profile. Get on Apple Maps today!

Your website is visible in search results and your marketing and advertising campaigns are in motion — but do you know how many visitors are coming to your site? Read on to learn how to measure website traffic, what insights you can gather from Google Analytics, and how measuring website traffic helps you track progress toward your SEO goals.

Toxic backlinks can impede your SEO progress and keep you from reaching your ranking and organic traffic goals. Keep an eye on your backlink profile and disavow toxic backlinks to protect your search visibility. Here’s how.

Concerned about how quickly your web pages are loading? Not sure how to best measure page speed? Read on to learn more about two important page speed tools: Google PageSpeed Insights and Google Lighthouse. I’ll share how they gather data, what you’ll learn from each, and which tool you should use to monitor your site’s page speed.

Google uses Business Profiles as part of its local ranking factors — and potential customers use them to get information about your business and assess your trustworthiness. If you don’t have a profile, or if it’s not optimized, you’re missing out on a great opportunity to build connections with more customers and boost your local rankings.

Many marketers wonder, “How does Google rank my website?” The journey to those coveted top spots in search results can feel like navigating a maze, especially with so much misinformation along the way. Keep reading to uncover the real factors that boost (or hurt) your visibility in search.

Think that if you target the same keyword on multiple pages, you'll increase your chances of ranking? Have multiple pages targeting similar keywords with the same search intent? Learn how keyword cannibalization can make it harder to rank well and what you can do to fix it.

The use of subdomains and how Google treats them remains a hot topic in the SEO world. If you’re debating whether to use subdomains but aren’t sure whether Google will index and rank the content you publish on them, read on.

Comparing Google Analytics vs. Google Search Console? Learn which tool can help you better understand your website visitors and provide more insight into your digital marketing.

Make sure potential customers find you easily: Keep your Google Maps location up to date. Learn two easy ways to update your info via Search or your Google Business Profile below.