Houston Barnett-Gearhart

Make sure potential customers find you easily: Keep your Google Maps location up to date. Learn two easy ways to update your info via Search or your Google Business Profile below.

A successful SEO campaign can catapult your most important web pages to the top of search and drive more traffic to your website. But it’s not as simple as just adding some keywords to your content. Here’s what you need to know about running a data-driven SEO campaign.

Want to show up at the top of the SERP? A Google SERP analysis can help you learn more about what type of content to create. Read on to uncover what cues to look for so you can create content to fill those gaps.

Not sure how to add business to Apple Maps? Boost your local visibility on Apple devices by claiming your business listing and Business Connect profile. Get on Apple Maps today!

Concerned about how quickly your web pages are loading? Not sure how to best measure page speed? Read on to learn more about two important page speed tools: Google PageSpeed Insights and Google Lighthouse. I’ll share how they gather data, what you’ll learn from each, and which tool you should use to monitor your site’s page speed.

Is your strategy driving results? If not, you may be missing key components. Regular audits can help you uncover opportunities and keep your strategy fresh.

There’s no shortage of how you can use AI to work smarter not harder. Competitive analysis is another one to add to your list. Here’s how to leverage AI tools to help you outrank and out sell your competition.

Worried Google algorithm updates tanked your rankings? Not sure why you aren’t appearing in the same spot as last week in Google search results?

Sometimes maintaining your search positions is more important than gaining traction — that’s where defensive SEO comes in. If you’re already at the top of search results, defensive SEO is what can help keep you there.

Sustainably scaling SEO isn’t as simple as publishing hundreds of templated pages. With quality at the forefront of search quality raters’ checklists, large-scale websites need to weigh programmatic SEO against strategic SEO. Here’s what that looks like.

Provide potential customers with the info they need by updating your Google Business Profile holiday hours. Whether you’re closed for professional development, observing a particular holiday, or open during a long weekend, updating your Google My Business holiday hours showcases your trustworthiness and makes it easier for customers to plan their visit.

Search engines have a monumental task, crawling billions of web pages to match them to user queries. Artificial intelligence makes the job easier, but it's also changing how search engines approach indexing and ranking. Individual keywords are becoming less significant, giving way to the idea of entities.