Victorious SEO Logo
news publishers hero image

SEO for Publishers

Where great stories meet greater visibility.

Gone are the days when the morning paper or the evening broadcast were the primary sources of daily updates. Now, readers turn to search engines when seeking new information — do you show up for them?
scroll graphic

Trusted by top brands for page one results.

Kiosk
Spotify
Bitly
Brainscape
Flipboard

Beyond the Byline

Get noticed in the right light.

Higher visibility in search results means increased website traffic, and consequently, greater ad revenue.

Commercially Viable Keywords

Intuitive keywords are selected by Victorious that match commercial, volume, and competition levels to drive qualified traffic.

Proactive Technical SEO

Reveal crawl issues and leverage insights on critical optimization factors so you can build user trust and outpace and outrank your competition.

Strategic Link Building

We'll acquire hyper-targeted links with Google-approved metrics from new referring domains to any desired page on your website.

What Can You Achieve With SEO for Publishers?

As the consumption of news continues its shift to online platforms, standing out in organic search is the key to boosting your relevance, reach, and revenue.
  • Raise your brand awareness, increase viewership, and convert visitors to paying customers.
  • Ensure search engines can find, analyze, interpret, and place your website in their queries without issue.
  • Reach people when they’re most interested and position your brand as a trusted source of information.
news publishers pain point image
award global search 2021 finalist best use content marketing
CocuSocial
0
New Ranking Keywords
0 %
Page One Keywords
0
Positive Position Changes in Google Search Results

See how Victorious helped CocuSocial pivot & thrive during the pandemic.

Discover adaptive solutions for a fast-paced industry.

When it comes to SEO, publishing brands need to move quickly and make variable adjustments as needed with real-time detailed reporting.

01

Regular Performance Reports

We set clear metric-based campaign goals with monthly progress reports. You also get 24/7 access to a personalized dashboard to track your campaign progress.

02

Goal Tracking

Goal tracking shows how and when leads enter the marketing funnel and allows you to see how organic search performs as a marketing channel so you can track the success of your SEO efforts.

03

Revenue Tracking

ROI allows you to see how the results from your SEO strategy benefit your business. It also helps you decide if investing more in additional SEO efforts will drive even more return.

Stay relevant and reach wider audiences.

Learn how SEO for publishers can help you stand out in a saturated market and evolve in tune with reader behaviors and preferences.
news publishers cta cutout

Real Companies. Real Gains.

T
Tabitha Tagne
Digital Marketing Manager,
KIOSK Information Systems
We have been very impressed with their ever growing knowledge and keeping up with changing technology so that we can rely on them!
A
Anonymous
Sr. Digital Marketing Manager,
Bit.ly
Victorious conducted one of the most thorough tech and content SEO audits I had ever seen. They had over 60 action items for us to take to help improve our SEO, which was extremely impressive. We have already seen big SEO rebounds in rankings and traffic since we started implementing their recommendations.
A
Andrew Cohen
Founder and CEO,
Brainscape
We’ve more than doubled our organic traffic in the past year. They are great communicators and have been flexible based on Brainscape’s constantly changing needs. I think about growing our web presence a lot differently now, having worked with them for a year. I would strongly recommend working with them for your SEO needs.

Have questions about SEO for publishers? We’ve got answers.

Publisher SEO refers to the specialized strategies and practices used to optimize news-related content for search engines. The goal is to increase the visibility of news articles in search engine results pages (SERPs), thereby driving more organic traffic to the publisher’s website.

This multifaceted approach involves the following key services:

Keyword Research: We conduct thorough keyword research to identify the terms and phrases your target audience is searching for.

SEO Audits: Our team performs comprehensive SEO audits of your website to identify areas for improvement.

On-Page Optimization: We provide recommendations for optimizing your metadata and content.

Technical SEO: Schema is critical for news sites! We’ll help you make sure you’re implementing it correctly.

Link Building: We develop a strategic link-building plan to enhance the authority of your news website.

SEO Content Creation: Our team specializes in creating SEO-friendly content that resonates with your audience. We focus on delivering content that meets the dual demands of journalistic quality and SEO effectiveness.

SEO for news publishers is distinct in several key ways from traditional SEO practices due to the nature of news content and the way audiences consume it. 

Timeliness and Urgency: News content is highly time-sensitive. SEO for news publishers focuses on getting articles indexed and ranked quickly by search engines to capture immediate interest.

Frequent Content Updates: News websites often update content multiple times a day, which is far more frequent than most other websites. This requires a dynamic SEO strategy that can adapt to constant changes and ensure that the latest content is optimized for search engines.

Google News Optimization: Being featured in Google News requires proper article tagging, clear attribution, and maintaining a dedicated news sitemap, which differs from standard search engine optimization.

Evergreen Content vs. Breaking News: News publishers must balance the SEO for breaking news, which has a short lifespan but high immediate interest, with evergreen content that remains relevant and draws traffic over time.

Authority and Trustworthiness: Establishing authority and trustworthiness is crucial for news sites, especially in an era of heightened awareness of misinformation. This involves producing quality content so search engines recognize the site as a reputable source.

A comprehensive SEO strategy that’s aligned with your goals can help you:

  • Improve search rankings.
  • Capture additional keywords.
  • Align your content with search intent.
  • Increase organic traffic.

Following on-page SEO recommendations can also increase the chances of your articles being featured by news aggregators like Google News.

Search engine optimization isn’t instantaneous. You won’t see improved rankings or traffic the moment you add a keyword to your page or update a page title. The timeframe for seeing tangible results from SEO can vary depending on several factors, including the current state of your website’s SEO and the frequency and quality of content published.

You’ll generally see some improvements within the first few months, especially in terms of content indexing and ranking for specific keywords. However, more substantial and long-lasting SEO benefits, such as a consistent increase in organic traffic and improved domain authority, typically become evident over several months. News publishers should view SEO as a long-term strategy, with ongoing efforts required to maintain and improve search engine rankings in a constantly changing news landscape.