SEO for Publishers
Where great stories meet greater visibility.
Trusted by top brands for page one results.
SEO Publishing Companies Trust
Get noticed in the right light.
Higher visibility in search results means increased website traffic, and consequently, greater ad revenue.
Commercially Viable Keywords
Intuitive keywords are selected by Victorious that match commercial, volume, and competition levels to drive qualified traffic.
Proactive Technical SEO
Reveal crawl issues and leverage insights on critical optimization factors so you can build user trust and outpace and outrank your competition.
Strategic Link Building
We'll acquire hyper-targeted links with Google-approved metrics from new referring domains to any desired page on your website.
What Can You Achieve With SEO for Publishers?
- Raise your brand awareness, increase viewership, and convert visitors to paying customers.
- Ensure search engines can find, analyze, interpret, and place your website in their queries without issue.
- Reach people when they’re most interested and position your brand as a trusted source of information.
See how Victorious helped CocuSocial pivot & thrive during the pandemic.
Discover adaptive solutions for a fast-paced industry.
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Regular Performance Reports
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Goal Tracking
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Revenue Tracking
Stay relevant and reach wider audiences.
Real Companies. Real Gains.
Have questions about SEO for publishers? We’ve got answers.
What is SEO for news publishers?
Publisher SEO refers to the specialized strategies and practices used to optimize news-related content for search engines. The goal is to increase the visibility of news articles in search engine results pages (SERPs), thereby driving more organic traffic to the publisher’s website.
This multifaceted approach involves the following key services:
Keyword Research: We conduct thorough keyword research to identify the terms and phrases your target audience is searching for.
SEO Audits: Our team performs comprehensive SEO audits of your website to identify areas for improvement.
On-Page Optimization: We provide recommendations for optimizing your metadata and content.
Technical SEO: Schema is critical for news sites! We’ll help you make sure you’re implementing it correctly.
Link Building: We develop a strategic link-building plan to enhance the authority of your news website.
SEO Content Creation: Our team specializes in creating SEO-friendly content that resonates with your audience. We focus on delivering content that meets the dual demands of journalistic quality and SEO effectiveness.
How is SEO for news publishers different?
SEO for news publishers is distinct in several key ways from traditional SEO practices due to the nature of news content and the way audiences consume it.
Timeliness and Urgency: News content is highly time-sensitive. SEO for news publishers focuses on getting articles indexed and ranked quickly by search engines to capture immediate interest.
Frequent Content Updates: News websites often update content multiple times a day, which is far more frequent than most other websites. This requires a dynamic SEO strategy that can adapt to constant changes and ensure that the latest content is optimized for search engines.
Google News Optimization: Being featured in Google News requires proper article tagging, clear attribution, and maintaining a dedicated news sitemap, which differs from standard search engine optimization.
Evergreen Content vs. Breaking News: News publishers must balance the SEO for breaking news, which has a short lifespan but high immediate interest, with evergreen content that remains relevant and draws traffic over time.
Authority and Trustworthiness: Establishing authority and trustworthiness is crucial for news sites, especially in an era of heightened awareness of misinformation. This involves producing quality content so search engines recognize the site as a reputable source.
What kind of results can news publishers expect from SEO?
A comprehensive SEO strategy that’s aligned with your goals can help you:
- Improve search rankings.
- Capture additional keywords.
- Align your content with search intent.
- Increase organic traffic.
Following on-page SEO recommendations can also increase the chances of your articles being featured by news aggregators like Google News.
How long will it take to see results?
Search engine optimization isn’t instantaneous. You won’t see improved rankings or traffic the moment you add a keyword to your page or update a page title. The timeframe for seeing tangible results from SEO can vary depending on several factors, including the current state of your website’s SEO and the frequency and quality of content published.
You’ll generally see some improvements within the first few months, especially in terms of content indexing and ranking for specific keywords. However, more substantial and long-lasting SEO benefits, such as a consistent increase in organic traffic and improved domain authority, typically become evident over several months. News publishers should view SEO as a long-term strategy, with ongoing efforts required to maintain and improve search engine rankings in a constantly changing news landscape.
