Kenny Spotz

You’ve probably heard talk about Google E-A-T guidelines, and maybe seen the updated EAT acronym: EEAT, but what does E-E-A-T mean? This comprehensive guide breaks it all down and gets real about what action you can take to address E-E-A-T in SEO and improve you chances of ranking well in Google Search. Let’s get started!

Index bloat can waste valuable (and limited) crawl budget on content that might not matter to you. Learn how to prevent and fix index bloat to focus your crawl budget on your most important pages.

How do you find bad links to your site and fix them before they wreck your ranking? Read on to learn how to detect bad backlinks and what to do to fix them.

Every page on your website should have a unique title that’s optimized for SEO. But, what exactly does that mean, and how do you do it? Here are key takeaways and a repeatable process to write title tags that help your pages rank. Let’s get to it!

Internal linking between related pages on your website forms the foundation of a great user experience — and makes your site easier for Google to index. Follow these SEO best practices to implement an internal linking strategy to improve how your site ranks in search.

Concerns about rank dominate conversations about SEO. But search engine results pages (SERPs) have evolved over the years, and focusing solely on position is no longer enough. Now, you need to maximize your position with a search listing that grabs attention. But, how? Rich snippets are one way to make sure your listing stands out on the page and drives more traffic to your site.

The more visitors you get to your political campaign website, the better, right? To maximize your visibility, make sure your political digital marketing strategy includes search engine optimization (SEO). Political campaign SEO can increase site traffic by helping you appear in the searches that resonate most with your constituents. Learn more below.

Are you a content marketer whose distribution strategy includes repurposing your blog posts on Medium? If you're not using canonical links on Medium, you might be undermining your SEO strategy. Not to worry, though — getting it right is easy. Here's how.

A successful SEO campaign is built on carefully chosen keywords, but how do you anticipate changes in search interest? Read on to learn how Google Trends can inform your keyword research to help you publish the right content at the right time.

Want to make sure your website is in the green after a Google Algorithm Update? It might be simpler than you thought. “Google algorithm update” is a phrase that strikes fear into the heart of many site owners and SEOs, so read on if you want to cut through all of that with me and come out on the other side, emotionally unscathed.